Marketing and Entrepreneurship Department

Step into the fast-paced world of modern marketing and entrepreneurship at the University of Missouri–St. Louis (UMSL), where we're committed to preparing you for success in this ever-evolving field. Our dynamic faculty, deeply engaged in research and industry practice, ensure you're equipped with the latest strategies and skills to thrive.

Today's job market for marketers is thriving like never before, offering boundless opportunities for those with the right expertise. In fact, recent surveys have ranked marketing managers among the top career choices in the U.S. And at UMSL, our mission is clear: to guide you toward a rewarding and lucrative career path.

Department Chair Dr. Perry Drake is a leader in the Marketing and Entrepreneurship Department, regularly connect with industry insiders to bring you invaluable insights. From what recruiters are seeking to why marketing ranks among the top professions, we're here to provide the inside scoop.

Our curriculum is designed to cover the full spectrum of modern marketing strategies, from the foundational principles to cutting-edge techniques. Dive into topics like personal selling, CRM strategies with HubSpot and Salesforce, digital marketing tactics including SEO and paid search, and the intricacies of B2B and B2C strategies.

For MBA students, we offer specialized courses delving into LinkedIn advertising, Salesforce proficiency, and content strategy essentials such as blogging, video, and podcasting. Plus, MBA students focusing on marketing can earn coveted certifications like Hootsuite and Salesforce.

Led by industry veterans Like Dr. Michael Elliot, Dr. Gerald Gao and Dr. Perry Drake, our top-rated department boasts an esteemed advisory board comprised of executives from leading organizations like Purina, FleishmanHillard, and Anheuser Busch. With over 30 companies represented, our advisory board offers mentorship, internship opportunities, and invaluable guidance to shape our curriculum and ensure your success.

Join us at UMSL and embark on a journey to become a trailblazer in the world of marketing and entrepreneurship. Your future starts here.