Dr. Perry Drake is currently the Co-Chair and Associate Teaching Professor of Marketing at the University of Missouri in St. Louis. He is also the faculty advisor to the UMSL Marketing Advisory Board and the UMSL Marketing Club. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years.
He has been responsible for creating some of the very first courses dealing in web analytics, social media analytics and SAS data mining certifications at the university level. In addition, he was among the first faculty to use Adobe Sitecatalyst in the classroom (then known as Omniture). He is also a published author of "Optimal Database Marketing" by Sage Publications (2001), is a regular speaker at industry functions and event, and has written for many journals.
At UMSL Perry has implemented a non-credit certification program in Digital and Social Media Marketing at the graduate level and within Continuing Education. He offers courses in advanced Facebook advertising, CRM strategies, Google Analytics and Tagging, video production and editing, LinkedIn Strategy, and more. To see all details of his program, visit UMSL Digital.
Dr. Drake is also the founder of the Midwest Digital Marketing Conference (MDMC) featuring speakers from TikTok, Google, Facebook, Twitter, Linkedin, Microsoft and more. It is held annually at Union Station in St. Louis with attendance well over 2,000. Session tracks cover digital, social, tech, data, analytics and more. Visit the MDMC website for more information.
Perry is a regular on the speaking circuit. He is passionate about everything digital and social. He embraces all disruptions that are occurring in the world of marketing and communications.
Dr. Drake also oversees the student run YouTube channel, podcast and blog for the College of Business.
Last but not least, Perry, in his spare time, is also a competitive runner. Typically finishing in the top 8%. He has run the New York City Marathon many times. He also cycles when needing a change of pace.
Ph.D. Education, University of Missouri, St. Louis 2017
M.S. Statistics, University of Iowa, Iowa City 1985
B.S. Economics, University of Missouri, St. Louis 1983
MKTG 3721: Introduction to Digital Marketing Strategies (syllabus pdf) MKTG 3722: Introduction to Social Media Marketing MKTG 5721: Digital Marketing Strategies and Measurement MKTG 5722: Social Media Marketing Strategies (syllabus pdf) MKTG 5730: Clinical Studies in Social and Digital Media Marketing MKTG 5731: Special Seminars in Social and Digital Media Marketing
Associate Teaching Professor & Department Co-Chair