Drive growth by creating demand.

Marketing allows organizations to understand consumers so they can develop and offer products, services and experiences to meet needs and wants. Behind every great marketing strategy is a lot of research and behind every successful organization is a marketing strategy that works to enhance growth, increase profits and move an organization toward its goals. In order to develop effective marketing campaigns, today’s marketing professionals must understand the “4 Ps” (product, price, place, and promotion), as well as the ever-changing world of digital marketing, which includes content creation, e-commerce, search optimization, search marketing, paid advertising, social media, etc.


Program type:

Major, BSBA


On-Campus, 100% Online

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Bachelor of Science in Business Administration -

Marketing Emphasis

The BSBA, Marketing Emphasis degree program is a 120-credit-hour program that requires at least 48-credit hours be filled with business courses, of which a minimum of 18-credit hours need to be taken in Marketing courses. 

The core business classes include financial and managerial accounting, legal environment of business, information systems concepts, business analytics and statistics, supply chain management, financial management, management and organizational behavior, marketing, and strategic management must be completed. Once you’ve completed your required courses, you can customize your degree with business electives, even selecting a minor, if you choose.

Outcomes and Career Outlook

Throughout the program, students will learn to understand consumers through research and discover the best ways to interest them in purchasing a product, service or experience. Students will be prepared to market products, services and experiences opening them up to job opportunities in business and non-profit organizations, including everything from healthcare to museums, religious institutions, colleges and universities, and retirement homes.

Employment of marketing managers is projected to grow up to 6% to 2029, with a median annual salary of $135,030, according to wage and employment data from the U.S. Bureau of Labor Statistics.


Median annual salary


Employment growth by 2029

Career Opportunities

  • Brand/Product Manager
  • Business Consultant
  • Business Owner
  • Marketing Director/Manager
  • Product Development


Plan of study

All business majors must meet the general education requirements of the university in addition to completing degree-specific curriculum requirements.

Review Full Degree Requirements Review Sample Four-Year Plan  Download 4-Year Academic Map

Non-Missouri Residents: Prospective students are responsible for reviewing the NC-SARA state authorizations page to see if this program is offered in their state throughout their program and to review the licensure or certification requirements for the state in which they reside.

Student organizations

Make new friends and learn new skills by joining one of our Recognized Student Organizations. Here are several opportunities you may be interested in as a business administration, marketing emphasis major:

Internship opportunities and undergraduate research

The Career and Internship Program at the UMSL College of Business Administration will help prepare you with the real-world experience to hit the ground running when you get a job. We also encourage majors in accounting to participate in Undergraduate Research and Scholarship to innovate and collaborate with leaders in your field.

Honors College

The UMSL Honors College is a certificate program that can be paired with any major without adding extra classes or extending time to graduate. Classes in the Honors College are seminar-style, meaning that they are based in reading, writing, discussion, and critical thinking. This unique class format fosters an intellectual climate centered around democracy, diversity, civility and academic excellence.