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Web Page Tips: Improving Search Engine Results

Many departments want to improve the chances of their pages being found by search engines like Google. The conversion project has used consistent standard practices to help with this, but it will be up to each department to ensure the practice continues when new web pages are created.

The following tips will help with search engine results.

Accurate and descriptive Header field

Accurate and descriptive Title field

Accurate information in the “alt” field of all images

Accurate and concise file names