Are you interested in joining the Triton family at the University of Missouri-St. Louis? The Marketing Department offers a variety of opportunities to help students further their understanding of the field with hands-on experiences.
The Marketing Department offers a variety of degrees and certificates for undergraduate and graduate levels. Please visit the undergraduate degree page and the graduate degree page for more information. An undergraduate can also have a minor in Digital Marketing, Information Systems, Media Studies, and Certificate in Advertising. We also offer a graduate certificate in Marketing Management and Digital and Social Media Marketing.
Undergraduate business majors can earn a marketing emphasis with their BSBA degree by taking 18 credit hours including required courses in marketing analysis and marketing management, and four upper division marketing electives.
This Minor in Marketing is a 15-hour program that includes a basic marketing course and selection of four upper division marketing electives. This minor is available to all students except those pursuing the Bachelor of Science in Business Administration degree.
This Track in Digital Marketing Communications is a 15-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing communications, advertising and branding within organizations.
The Graduate Certificate in Marketing Management is an 18-credit-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.
The Graduate Certificate in Digital and Social Media Marketing is an 18-credit-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing management within organizations. This program serves marketing managers who want to understand a true integrated marketing approach to sales, brand management, promotion, and consumer behavior.
Our mission is to deliver an excellent marketing program that prepares our students for successful careers and leadership roles in business and society. We will provide a program that develops a rich understanding of marketing concepts intended to improve managerial abilities in the most exciting areas of marketing. We will provide high quality, high value education to advance the professional aims of our students in the competitive and dynamic local, national and international environments.
Feel free to contact us with any questions or comments that you have.
