Marketing Department
To help deal with the quickly changing world of marketing and communication, the University of Missouri – St. Louis realized the need for an advisory board made up of thought leaders in this field. In 2013, faculty member Dr. Perry Drake established the board to set the direction for programming and research. The College of Business Administration looks to the Marketing Department Advisory Board to:
The Board is composed of accomplished professionals and industry leaders with backgrounds in the field of marketing, social media communications, branding, advertising, entrepreneurship, sales, and customer relationship management. Companies represented on the board include: Purina, FleishmanHillard, Caleres, Bayer, Maritz, and more.
Board members serve on a committee of their choice. Committees include the following:
Student Mentoring and Engagement Committee – Assist and help direct the annual speed networking event, semi-annual internship fair, and the mentoring program. Various committee members may assist in one or all of these activities depending on availability.
Curriculum Committee – Help direct the future courses and content within the marketing department at the graduate level, undergraduate level, and non-credit/continuing education programs. This committee will also assist faculty in obtaining guest speakers as needed.
Industry Conference and Event Committee – This committee will assist in the creation of specialized, marketing-related panel sessions, summits, and conferences, including MDMC. It is imperative that UMSL Marketing has a presence externally as a thought leader through such programming.
Board Engagement and Advising Committee – This committee will help steer the direction of the board and its mission, including creation of the statement of understanding for all board members, onboarding new members, and supporting development needs on occasion.
Scholarship and Fundraising Committee – This committee will help advise and oversee any crowdfunding opportunities, fundraising initiatives, and alumni engagement efforts available within the UMSL marketing alumni network and friends of the university.
Industry Research Committee – This committee will help plan and direct unique industry research aimed as showcasing UMSL Marketing as a thought leader. Funding for research will be provided by MDMC proceeds, individual contributions, and corporate outreach.
Our board is comprised of alumni and non-alumni of the University of Missouri-St. Louis. In fact, less than 25% of our board are UMSL alumni. The primary requirement is that you are a leader in the field of marketing/communications and are passionate about education. If you are interested in learning more, please contact Katy Robertson, our development director for more information. She may be reached at Katy.Robertson@umsl.edu or 314.516.5447.
Our board members and faculty are thought leaders within the St. Louis region, nationally, and internationally. For a list of various articles written by and about our board members and faculty, please visit our communications page. We are proud of our members, faculty and the various organizations they represent.
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Charlie Hoffman Dean, College of Business Administration LinkedIn Profile |
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Haim Mano Department Chair LinkedIn Profile |
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Perry Drake Assistant Teaching Professor & Executive Director of the Marketing and Sales Leadership Institute LinkedIn Profile |
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Lisa Grimm Advisory Board Chair LinkedIn Profile |
| Jonathan Allen EQ, Publisher & Editor-in-Chief LinkedIn Profile |
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Steve Bauer FleishmanHillard, Senior Vice Preisdent & Partner LinkedIn Profile |
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Dan Cornwell Caleres, Director of eCommerce & Digital Experience LinkedIn Profile |
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Sarah Dalton Nolan & Associates, Marketing Director LinkedIn Profile |
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Craig Davis Mastercard, Vice President-Data Strategy LinkedIn Profile |
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Thomas Fitzgibbons Maritz, Marketing Specialist LinkedIn Profile |
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Pamela Franklin Charter Communications, Recruiter LinkedIn Profile |
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Kate Humphrey Bayer, Global Corporate Web & Social Strategy Lead LinkedIn Profile |
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Tyler Kelley SLAM! Agency, Co-Founder & Chieft Strategist LinkedIn Profile |
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Justin Lopinot Spire, Director of Corporate Communications LinkedIn Profile |
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Robert Mastis Digital Intersection, Principal & Founder LinkedIn Profile |
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Vernon Ross Vernon Ross Consulting, Principal Digital Media Strategist LinkedIn Profile |
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Will Saulsberry Field Marketing Manager, Spectrum Reach LinkedIn Profile |
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Rick Spiekermann Purina, Director of Digital/Social Marketing & Partnerships LinkedIn Profile |
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Wes Morgan Morgan Studio East, Principal & Founder LinkedIn Profile |
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April Mullen Selligent Marketing Cloud, Director of Consumer-First Marketing Adoption LinkedIn Profile |
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Thomas O'Connell Schiller's, Technician LinkedIn Profile |
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Steve O'Loughlin LHM, President & COO LinkedIn Profile |
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Mark Sanders LockerDome, Account Director LinkedIn Profile |
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Spencer Schmitt SealGuard, Director of Business Development LinkedIn Profile |
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Brianna Smith TeraRecon, Digital Marketing Director LinkedIn Profile |
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Kelly Travis BonFyre, Director of Marketing LinkedIn Profile |
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Richard Davis Director-Sales Leadership Program LinkedIn Profile |
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Michael Elliott Associate Dean of Undergraduate Programs LinkedIn Profile |
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Gerald Gao Professor of Marketing LinkedIn Profile |
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Min Ju Associate Professor of Marketing UMSL Profile |
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Ho Kim Associate Professor of Marketing LinkedIn Profile |
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Janet Y. Murray E. Desmond Lee Professor for Developing Women Leaders and Entrepreneurs in International Business & Professor of Marketing UMSL Profile |
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Frank Fu Associate Professor of Marketing LinkedIn Profile |
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Katy Robertson Senior Associated Director of Development, College of Business Administration LinkedIn Profile |
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Jim Schallom Senior Director of Development, College of Business Administration LinkedIn Profile |
