Majors, Minors, and Certificates

The top-rated UMSL Marketing Department offers a variety of marketing minors and certificates for our students. We offer marketing curriculums for both business and non-business majors to allow many different students to experience marketing courses. For non-business students, we have a 15-hour minor in marketing which focuses on the marketing industry as a whole. For business students, we offer a 15-hour track program in Digital Marketing Communications which emphasizes digital and social media marketing. These minors/certificates will help undergraduates students feel ready to move into the marketing industry after, or even before, graduation.

The UMSL marketing department also offers graduate certificates for those looking to engage in a specific area. One of the graduate marketing certificates is the graduate certificate Digital and Social Media Marketing. This 12-hour program emphasizes the use of digital and social media marketing in a business organization. Our certificates offer an advanced curriculum with expert faculty that helps educate and inform you about the marketing world.

In the college of business, you can get the following marketing majors, minors and certificates.

Undergraduate BSBA with an emphasis in marketing.

Emphasis area requirements include 18 hours with a marketing focus.  For details click here:

Certificate/Track in Digital and Social Media Marketing for marketing majors (15 hours). 

Required courses: 

MKTG 3721 Digital Marketing Strategies

MKTG 3722 Social Media Marketing Strategies

Three of the following four courses: 

MKTG 3710 Consumer Behavior

MKTG3720 Advertising and Promotion

MKTG 3733 Customer Relationship Marketing

MKTG 3734 Special Seminars in Digital and Social Media Marketing

Minor in Digital and Social Media Marketing for non-marketing majors (15 hours). 

Required courses: 

MKTG 3700 Basic Marketing

MKTG 3721 Digital Marketing Strategies

MKTG 3722 Social Media Marketing Strategies

Two of the following three courses: 

MKTG3720 Advertising and Promotion

MKTG 3733 Customer Relationship Marketing

MKTG 3734 Special Seminars in Digital and Social Media Marketing 

Minor in Marketing for non-marketing majors (15 hours). 

Required courses: 

MKTG 3700 Basic Marketing

Four courses from the upper division marketing electives listed here:

Business Administration MBA, Marketing Emphasis.

MBA students seeking an emphasis in Marketing must complete a minimum of 12 hours of marketing electives beyond MKTG 5700, including MKTG 5701 (MKTG 5700 does not count toward the emphasis in Marketing). A maximum of 15 hours in any functional area will count toward degree requirements. Only courses that are substantially different from courses taken for credit in a student’s undergraduate program will be acceptable. Students must complete at least 30 credit hours to earn the MBA.

 For more details click here:

Graduate Certificate in Digital and Social Media Marketing for MBA student (12 hours). 

Required courses: 

MKTG 3721 Digital Marketing Strategies

MKTG 3722 Social Media Marketing Strategies

MKTG 3731 Special Seminars in Digital and Social Media Marketing

One from the following three courses: 

MKTG 5700 Contemporary Marketing Concepts

MKTG5710 Consumer Behavior

MKTG 5733 Customer Relationship Marketing