Students from any major are welcome to seek a certificate in public relations. Typically, students seeking a certificate in public relations major in communication with a focus on the strategic communication emphasis area.
Students earning a certificate in Public Relations will be able to:
- Interpret and apply basic public relations principles as they design, research and plan public relations campaigns.
- Compose written public relations materials in a clear, brief, concise format following the appropriate format and style.
- Make use of broad knowledge combined with principles of public relations and critical thinking to evaluate and create effective public relations campaigns.
- Plan and implement public relations research projects; read and interpret research data as they apply to public relations campaigns and message strategy.
- Create and conduct ethically sound, legal, and socially responsible public relations strategies and campaigns.
Courses Required to Earn a Certificate in Public Relations
15 credits required plus 6 elective credit hours = 21 credit hours
| Required Courses |
| COMM 1150 |
Introduction to Public Relations |
| COMM 2180 |
Introduction to Public Relations Writing |
| COMM 3330 |
Research Methods in Communication |
| COMM 4100 |
Communication Campaigns |
| COMM 4199 |
Applied Strategic Communication/Internship |
| Elective Courses (select two) |
| COMM 1135 |
Communication Theory |
| COMM 1369 |
Introduction to Health Communication |
| COMM 3150 |
Crisis, Disaster & Risk Communication |
| COMM 3370 |
Social Media in Public Relations |
| Media St 3355 |
Media Law & Ethics |
| MKTG 3700 |
Basic Marketing |
| MKTG 3721 |
Introduction to Digital Marketing Strategies |
