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M-389: Falstaff Brewery Collection

Repository: St. Louis Mercantile Library Special Collections

Title: M-389: Falstaff Brewery Collection

Date[bulk]: Bulk, 1948-1960

Date[inclusive]: 1900-1964

Extent: 3.5 Linear feet 1 record box, one oversize 2-foot long box

Location note: Archives

Language: English

Abstract: The collection consists of some items relating to 20th-century advertising from the Falstaff Brewing Company. The oldest artifact is an undated oversize (about 2 feet by 3 feet) cloth hanging advertisement that makes fun of Germans and German terms. The most recent dated artifact is a 1964 aerial shot of a Falstaff plant located in New York. Bulk of the collection runs from 1957-1960, meticulously documenting various cans, bottles and cartons. Frustratingly, several oversize photos are included in which NO person's name is recorded. Also an original full-color cartoon.

Controlled Access Headings:

  • Beer and brewing

Conditions Governing Access note: This collection is open for research. A PDF finding aid including an inventory of the collection is available.

Conditions Governing Use note: Some of the material in this collection may be photocopied, digitally scanned or photographed, subject to condition and the judgment of Library staff.  Library staff members reserve the right to deny reproduction services for any reason at any time.

Copyright Information: The researcher assumes full responsibility for observing all copyright, property, and libel laws as they apply.

Fee Services: Fees associated with staff research time, cost recovery in reproductions processing time and materials, and licensing may apply.

Preferred Citation note: The preferred citation for this collection is "From the collections of the St. Louis Mercantile Library at UM - St. Louis."