Dan Grossman, Ph.D.

Dan Grossman received his Ph.D. in Marketing from the University of Cincinnati and is an Assistant Professor of Marketing. His research focuses on consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions.

Dan has three streams of research. The first examines consumers’ sentimentally valuable possessions, the second investigates the various factors that influence consumer judgment and decision-making, and the third explores the psychological phenomena surrounding social invitations. His work has been published in leading research publications including the Journal of Consumer Research, Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Social Psychology. His research has garnered popular press attention in national and international media outlets such as The Wall Street Journal, The Guardian, The View on ABC, and Raidió Teilifís Éireann, alongside various regional television and print media markets.

Outside of research, Dan enjoys Brazilian Jiu-Jitsu, ice hockey, basketball, traveling, and spending time with his beautiful wife Nicole and daughter Lilah. He is also an avid fan of the Buffalo Sabres, Buffalo Bills, and the UFC.

Google Scholar

Education

University of Cincinnati, Cincinnati, OH
Ph.D., Business Administration, Marketing (May, 2020)

State University of New York at Oswego, Oswego, NY
Bachelor of Science, Marketing

Courses

MKTG 3710 – Consumer Behavior

MKTG 3700 – Principles of Marketing

MKTG 5710 - Consumer Psychology and Behavioral Decision Making

Other teaching interests include: Sports Marketing, Advertising and Promotions, Integrated Marketing Communications, International Marketing

Selected Recent Publications

Givi, J., Grossman, D.M., Kirk, C., & Sedikides, C. (2026). "Self-Invitation Hesitation: How and Why People Fail to Ask to Join the Plans of Others" Personality and Social Psychology Bulletin, 52(6), 1613 – 1626.

Grossman, D.M., Martin, N.S., & VanBergen, N. (2025). Meaningful Behavior and Meaningful Objects: Understanding the Intersection of Rituals and Sentimentally Valuable Possessions. Rituals, Consumption, and Marketing: A Research Companion. Pages 31 – 44.

Givi, J., Kirk, C., Grossman, D.M., & Sedikides, C. (2025). “Maybe don't say 'maybe': How and why invitees fail to realize that they should not respond to invitations with a 'maybe'” Journal of Experimental Social Psychology, 121.

Givi, J., Grossman, D.M., & Ho, C.M. (2025). “When and why the pursuit of meaning increases charitable giving: The role of social connectivity” European Journal of Marketing, 59(4), 1151 – 1161.

Givi, J.*, Grossman, D.M.*, & Kardes, F. R. (2024). “Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores” Psychology & Marketing, 41(3), 665 – 676.
* The first two authors contributed equally and should be considered joint first authors.

Ho, C.M., Grossman, D.M., Salerno, A., & Clarkson, J.J. (2024). “Goal Paralysis: How bad luck affects goal commitment” Motivation and Emotion, 48(1), 1 – 16. (Lead Research Article)

Grossman, D.M. and Ryan Rahinel (2022) "Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving" Journal of Consumer Psychology, 32(1), 41-56.

Rahinel R., Otto A., Grossman, D.M., & Clarkson, J.J., (2021) "General Brand Exposure Makes Preferential Decisions Easier" Journal of Consumer Research, 48(4), 541-561. (Lead Research article for special issue on The Future of Brands in a Changing Consumer Marketplace)

Presentations and Proceedings

Encarnación, T., Grossman, D.M., & Penagos, P. (2026). Reducing material convergence in disasters: Evidence from a real-stakes social media experiment. Presented at the Behavioral Operations Conference (BOC), Tempe, AZ.

Grossman, D.M. & Givi, J. (2024). Sentimental Value: When Less is More. Paper Presentation at the annual meeting of Association for Consumer Research. Paris, France.

Ho, C.M., Grossman, D.M., & Givi, J. (2024). Increasing Charitable Giving Through the Pursuit of Meaning. Paper Presentation at the annual meeting of Association for Consumer Research. Paris, France.

Givi, J., Grossman, D.M., & Kardes, F. (2023). Judging by the Numbers: Exploring how raw scores affect consumer judgment in the face of superseding percentiles. Paper Presentation at the annual meeting of Association for Consumer Research. Seattle, Washington. (Presenter: Grossman, D.M.)

Ho, C.M. & Grossman, D.M. (2023). Work “for” you or Work “with” you: The effect of a political candidate's positioning on donations. Paper Presentation at the annual meeting of Association for Consumer Research. Seattle, Washington.

Grossman, D.M. & Rahinel, R. (2022). Sentimental Value: Use it & Grow it. Paper Presentation at the annual meeting of Association for Consumer Research. Denver, Colorado.

Grossman, D.M. & Rahinel, R. (2022). Growing Sentimental Value. Invited Paper Presentation at the UMSL COBA Research Seminar Series. St. Louis, Missouri.

Yuan, M., VanBergen, N., Buechner, B.M., Grossman, D.M., & Irmak, C. (2019). To Err Is (Not) Human: Examining Beliefs about Errors Made by Artificial Intelligence. Poster Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Buechner, B.M., Grossman, D.M., & Clarkson, J.J. (2019). OK Google, I’ll Take it From Here: The Influence of Artificial Intelligence on Consumer Information Search. Poster Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Ho, C., Grossman, D.M., Salerno, A., & Clarkson, J.J. (2019). Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit. Paper Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Grossman, D.M. & Rahinel, R. (2019). Sentimental Value as a Driver of Heirloom Creation. Paper Presentation at the annual UC Consumer Behavior Research Camp. Cincinnati, Ohio.

Escoe, B., Grossman, D.M., & Kardes, F.R. (2018). Blindsided by Omissions: Effects of Hidden Fees on Surprise and Regret. Paper Presentation at the Summer Society for Consumer Psychology Conference. San Francisco, California.

Ho, C., Grossman, D.M., Clarkson, J.J., & Salerno A. (2018). Goal Paralysis: The Effect of Incidental Luck on Consumer Goal Pursuit. Paper Presentation at the annual UC Consumer Behavior Research Camp. Cincinnati, Ohio.

Grossman, D.M. & Rahinel, R. (2017). Heirlooms as a Passage Mechanism for Achievement-Based Values. Paper Presentation at the annual meeting of Association for Consumer Research. San Diego, California.

Ho, C., Grossman, D.M., & Clarkson, J.J. (2017). Knock on Wood: How Incidental Luck Impacts Goal Pursuit. Paper Presentation at the annual meeting of the Midwestern Psychological Association. Chicago, Illinois.

Grossman, D.M., Ho, C., Clarkson, J.J., & Salerno A. (2017). The Incidental Effects of Luck on Global Goal Pursuit. Invited Paper Presentation at the annual CLIK forum. Louisville, KY.

Grossman, D.M. & Rahinel, R. (2015). Product Weight and Estimates of Price Change: An Error Management Framework. Poster Presentation at the annual meeting of the Society for Judgment and Decision Making. Chicago, Illinois.

Rahinel, R., Otto, A., Clarkson, J.J., & Grossman, D.M. (2015). Brand Exposure Makes Decisions Easier. Paper Presentation at the annual meeting of Association for Consumer Research. New Orleans, Louisiana.