Frank Q. Fu is an Associate Professor of Marketing at the University of Missouri–St. Louis. He obtained his Ph.D. in Marketing from the University of Houston. He also holds an MBA in Marketing from the University of Rochester. His research interests focus on marketing and sales performance improvement. He has published articles in the Journal of Marketing,Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Marketing Letters, Journal of Strategic Marketing, Journal of International Management, Performance Improvement and Human Performance, among others. His new book, ROI in Marketing: the Design Thinking Approach to Measure, Prove and Improve the Value of Marketing, was published by McGraw-Hill in 2020. Prior to joining academia, he gained valuable sales, marketing, and management experience in the pharmaceutical and medical equipment industries. He received the designation of Certified Performance Technologist (CPT) from the International Society for Performance Improvement (ISPI). He is a board member of the ISPI and served as the Vice President of Membership/Marketing of the ISPI St. Louis Chapter.
Education
Ph.D. (Major - Marketing), University Of Houston
M.B.A. (Major - Marketing), University of Rochester
