Experts in integrated marketing and communications
University Marketing and Communications plans and implements integrated marketing communications strategies to enhance UMSL’s overall brand awareness, institutional reputation and student recruitment.
Through and integrated approach, we:
- Strengthen brand awareness.
- Enhance reputation and public perception.
- Engage qualified applicants.
- Increase applications.
- Increase application to registration yield.
- Support student retention.
- Increase alumni, donor and community engagement.
- Increase financial support.
Our approach
Integrated marketing communications makes all aspects of marketing communications – advertising, direct mail/email, public relations, sales promotion, social media, special events, visual identity and web – work together as a cohesive force. Communicating strategic messages to target audiences on multiple platforms helps ensure effecting positive awareness, attraction and behavior. Our services include:
Contact us
Bob Samples - Associate Vice Chancellor and Director of Communications
bob@umsl.edu
314-516-5665
Justin Roberts - Senior Director of Communications
robertsju@umsl.edu
314-516-7673
Steve Walentik - Manager, Public Relations and Content
walentiks@umsl.edu
314-516-6690
Jami Hirsch - Manager, Creative Services
hirschj@umsl.edu
314-516-4898
