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Effective communication and meaningful relationships are the results of careful planning, creativity and hard work. As storytellers and strategists, our news and media relations team connects UMSL with its audiences and stakeholders.

What we do

Content writers within University Marketing and Communications work on behalf of the entire university, assisting campus units and individuals with news media coverage and sharing stories through UMSL publications, including UMSL Daily and UMSL Magazine. We’re always happy to hear from any member of the campus community regarding story ideas and public relations projects, but our staff size also means we are highly selective in the stories and PR projects we pursue on behalf of UMSL. It is critical that our work aligns with the university's strategic plan and supports our mission to transform lives.

Stories we tell

  1. Student Success: Know a student who has landed a job? Conducted a cool research project? Worked/volunteered/interned for an important cause or organization? Has a scholarship that’s opened up higher education possibilities for them? We want to tell their stories!

  2. Alumni Spotlights: Know an alumnus/a who has gone on to an impressive career? Won an award? Shaped the community?

  3. Faculty Achievements: Are you a faculty member leading research in which the general public takes interest? Have you won an award or big grant ($1 million and up)? Are you teaching a unique course?

  4. Staff Features: Are you making a big impact on campus and particularly on student lives?

  5. Program Stories: Have a new degree track? Has your program received a new ranking or award?

  6. Campus Growth: Is your neck of the woods on campus growing? Have a new building? Establishing a new student or community space?

  7. Events Coverage: Hosting an event with a celebrity or topic with greater public appeal? Does it focus on the community and bettering campus or the region? Invite us to cover it!

Give us a heads up

It's never too early to notify us about something (big or small) that may be newsworthy. Two months is ideal, but two days might not be. In general, notifying us with two to four weeks of notice works best.

How we share UMSL stories

Our team touts UMSL's exceptional people and programs in a number of ways, including:

  • Report, write and distribute information to the news media.
  • Help connect news media with UMSL faculty, staff or students to discuss the news of the day.
  • Create and post news and information to UMSL Daily, which is shared through weekly and monthly email newsletters.
  • Create and post content to UMSL's social media channels.
  • Report and write stories for UMSL Magazine, the university's biannual print publication.
  • Plan and execute communication projects.
  • Survey our audiences and conduct other research.
  • Create stories and content for various other publications and websites.

Who to contact with your story or PR idea

Submit your ideas for news and media coverage to umslnews@umsl.edu or contact Steve Walentik at 314-516-6690.


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