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Marketing and Advertising Strategies

We create and implement marketing strategies to promote the salable aspects of UMSL in ways that resonate with all stakeholders, including prospective and current students, parents, influencers, faculty and staff, business and industry, and many more.

At our core, we're brand champions that position UMSL as the university of choice. Our team researches, plans, implements and evaluates a broad array of marketing and advertising campaigns across broadcast, digital, outdoor and print. From our award-winning "I Chose UMSL" campaign to unit/college level marketing, we are strategic partners in enhancing brand awareness of the university and driving audiences to action. Reach out to us to see how we can work together to promote the UMSL brand.

Judith Kaplan - Senior Director of Marketing
60 JC Penney Buildig
314-516-5429
judith.kaplan@umsl.edu

Cary Goldwasser
Senior Strategic Communications Manager
Director of Marketing – Touhill Performing Arts Center
314-516-4941
goldwasserc@umsl.edu

Raquel Jefferson
Marketing Associate
314-516-4925
jeffersonraq@umsl.edu