Areas: Advertising Effects; Buyer innovation, Media Issues; Internet Marketing
Selected Significant Publications:
Fu, Frank Q. and Michael T. Elliott (2012), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice, forthcoming.
Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), "Information Search and Purchase Patterns in a Multichannel Service Industry," Services Marketing Quarterly, Vol. 33 (4), 292-310.
Elliott, Michael T. and Frank Q. Fu (2008), "Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches," Marketing Management Journal, 19 (2), 48-65.
Elliott, Michael and Paul Speck (2005), "Factors Affect Attitudes toward a Retail Web Site," Journal of Marketing Theory and Practice, 13(1), 40-52.
Alpha Mu Alpha Beta Gamma Sigma Psychology and Marketing, Journal of Advancement in Marketing Education – Editorial Board
Interim Dean, Associate Dean Undergraduate Students, Associate Professor & Department Co-Chair
Undergraduate Academic Advising, Marketing and Entrepreneurship, Dean's Office