Michael Elliott, DBA

Education

D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979

Courses

Areas: Consumer Behavior, Strategy

Courses:

MKTG 3700 – Principles of Marketing
MKTG 3710 – Consumer Behavior

Research

Areas: Advertising Effects; Buyer innovation, Media Issues; Internet Marketing

Selected Significant Publications:

• Fu, Frank Q. and Michael T. Elliott (2012), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice , forthcoming.
• Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), "Information Search and Purchase Patterns in a Multichannel Service Industry," Services Marketing Quarterly , Vol. 33 (4), 292-310.
• Elliott, Michael T. and Frank Q. Fu (2008), "Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches," Marketing Management Journal , 19 (2), 48-65.
• Elliott, Michael and Paul Speck (2005), "Factors Affect Attitudes toward a Retail Web Site," Journal of Marketing Theory and Practice, 13(1), 40-52.

Other Information

Alpha Mu Alpha
Beta Gamma Sigma
Psychology and Marketing, Journal of Advancement in Marketing Education – Editorial Board