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B.A. in Communication
Applied Visual Communication Emphasis
Interpersonal Communication Emphasis
Mass Communication Emphasis
Strategic Communication Emphasis
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2+3 B.A./M.A. in Communication
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M.A. in Communication
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Certificates for Careers
Health Communication
Public Relations
Media Production
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Faculty and Staff
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Financial Support
Undergraduate Scholarships
Graduate Support
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Honor Society
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Resources
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Contact
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Mission
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Internship and Practicum Portal
The Strategic Communication emphasis area deals with public and inter-organizational communication undertaken by companies and organizations to serve a specific company goal or purpose. It is an interdisciplinary approach that can incorporate elements from public relations, advertising and organizational communication.
Students in this emphasis area will create high-quality print, digital, and video products as well as design high-impact messages tailored to specific audiences. The Strategic Communication emphasis area is meant to empower students with the fundamental skills necessary to be competitive in the ever-changing communication field.
Communication Majors in the Strategic Communication Emphasis Area take any five of the following courses:
Course Number | Course Title |
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Media Studies 1100 | Introduction to Advertising |
Comm 1150 | Introduction to Public Relations |
Comm 1369 | Introduction to Health Communication |
Media Studies 2080 | Advertising Copywriting |
Comm 2180 | Public Relations Writing |
Media Studies 2180 | Introduction to News Writing |
Comm 2240 | Persuasive Communication |
Media Studies 3025 | Current Issues in Strategic Communication |
COMM 3150 Crisis, | Disaster, and Risk Communication |
Media Studies 3150 | Feature Writing |
Media Studies 3338 | Advertising Technique |
Comm 3355 | Dangerous Messages |
Media Studies 3355 | Media Law and Regulation |
Comm 3368 | Advanced Health Communication |
Comm 3370 | Social Media in Public Relations |
Comm 4100 | Communication Campaigns |
Comm 4500 | Seminar in Fundamental Communication Theory |
Comm 4600 | Seminar in Fundamental Organizational Communication Theory |
More information and academic map
Strategic Communication Emphasis PDF