The Strategic Communication emphasis area deals with public and inter-organizational communication undertaken by companies and organizations to serve a specific company goal or purpose. It is an interdisciplinary approach that can incorporate elements from public relations, advertising and organizational communication.
Students in this emphasis area will create high-quality print, digital, and video products as well as design high-impact messages tailored to specific audiences. The Strategic Communication emphasis area is meant to empower students with the fundamental skills necessary to be competitive in the ever-changing communication field.
Communication Majors in the Strategic Communication Emphasis Area take any five of the following courses:
| Course Number |
Course Title |
| Media Studies 1100 |
Introduction to Advertising |
| Comm 1150 |
Introduction to Public Relations |
| Comm 1369 |
Introduction to Health Communication |
| Media Studies 2080 |
Advertising Copywriting |
| Comm 2180 |
Public Relations Writing |
| Media Studies 2180 |
Introduction to News Writing |
| Comm 2240 |
Persuasive Communication |
| Media Studies 3025 |
Current Issues in Strategic Communication |
| COMM 3150 Crisis, |
Disaster, and Risk Communication |
| Media Studies 3150 |
Feature Writing |
| Media Studies 3338 |
Advertising Technique |
| Comm 3355 |
Dangerous Messages |
| Media Studies 3355 |
Media Law and Regulation |
| Comm 3368 |
Advanced Health Communication |
| Comm 3370 |
Social Media in Public Relations |
| Comm 4100 |
Communication Campaigns |
| Comm 4500 |
Seminar in Fundamental Communication Theory |
| Comm 4600 |
Seminar in Fundamental Organizational Communication Theory |
More information and academic map
Strategic Communication Emphasis PDF
