The University of Missouri–St. Louis Marketing and Communciations office developed graphic standards to assist various user groups and partners better understand the graphic elements of our brand identity. Following these rules is an important way to ensure that the UMSL brand and visual identity stay consistent every time it’s seen across all media channels.
UMSL's brand strategy centers around the transformative power of discovery. We invite students to embrace the unknown, to innovate, to connect, and to evolve. Through this strategic approach, UMSL seeks to empower individuals to not only discover their true potential but also to become catalysts for positive change in the world. "MORE is What Moves Us," and together, we embark on a journey of exploration, growth, and limitless possibilities.