Box 1
Series 1: Graduate Education
1. Assignments, 1946-47
2. Lecture Notes and Syllabus, 1946-48
3. Dissertation: "Multiple Factor Analysis of Advertising Readers," 1951
4. Master's Thesis: "A Study of the Relationships Between Academic and Job Achievement Levels of 350 Medill Graduates," 1948
Series 2: Pre-UMSL
5. Course Material (Tests, Syllabus), 1948-1960
6. Lecture Material, 1948
Series 3: UMSL
7. Committees: Faculty Welfare and Grievance
8. Committees: International Studies, 1973-74
9. Committees: Policy, 1973-84
10. Committees: Professor Spencer's Grievance, 1983-84
11. Committees: SUMMA, 1973-76
12. Committees: Task Force II, 1972
13. Committees: Task Force II, 1973
14. Committees: Tenure and Promotion, 1975-83
15. Courses: Business 270 (Management of Promotion), 1972-84
16. Courses: Business 275 (Marketing Intelligence), 1974-85
17. Courses: Business 315, 407, 471, 1975-84
18. Courses: Business 476 (Marketing Communications), 1973-84
19. Courses: Business 477 (Product Planning and Pricing), 1973- 84
20. Course Evaluations (written), 1976, 79
21. Course Evaluations (computer)
22. Doctoral Faculty, 1974
23. Doctoral Program (Business Administration), 1976-77
24. Faculty Appraisal, 1973-84
25. Miscellaneous Correspondence, 1972-84
26. Student Complaints, 1976-80
27. Student Papers, 1974-83
28. Tenure, 1973-74
29. Visiting Professor, 1968-77
Series 4: Business Experience
30. Batten, Barton, Durstine and Osborn, Inc., 1962-63
31. Crissold Publishing Co. - Bakers' Helper, 1948-50
32. Faison and Twedt, Inc., 1959-60
33. Kenyon and Eckhardt, Inc.
34. Leo Burnett Company, Inc., 1957-60
Box 2
35. Needham, Louis and Brorby, Inc., 1952-55
36. Needham, Louis and Brorby, Inc. - "Idea File," 1952-55
37. Oscar Mayer, 1965-70
38. Young and Rubicam, Inc., 1951-52
Series 5: Marketing Reports
39. Batten, Barton, Durstine and Osborn, Inc.
40. Batten, Barton, Durstine and Osborn, Inc.
41. Faison and Twedt
42. Faison and Twedt
43. Kenyon and Eckhardt, Inc.
44. Kenyon and Eckhardt, Inc.
45. Kenyon and Eckhardt, Inc.
46. Kenyon and Eckhardt, Inc.
47. Leo Burnett Company, Inc.
48. Leo Burnett Company, Inc.
49. Leo Burnett Company, Inc.
50. Leo Burnett Company, Inc.
51. Leo Burnett Company, Inc.
Box 3
52. Leo Burnett Company, Inc.
53. Leo Burnett Company, Inc.
54. Needham, Louis and Brorby, Inc.
55. Needham, Louis and Brorby, Inc.
56. Needham, Louis and Brorby, Inc.
57. Oscar Mayer and Company
58. Oscar Mayer and Company
59. Oscar Mayer and Company
60. Oscar Mayer and Company
61. Oscar Mayer and Company
62. Oscar Mayer and Company
63. Young and Rubicam, Inc.
Box 4
Series 6: Consulting
64. Consulting Activities Report, 1976-84
65. AID Insurance Services, 1968-70
66. Bi-state, n.d.
67. Sears - S.W.A.T.S., 1976
68. Management Analysis Center, Inc., 1974, 77
69. Missouri Department of Social Services, 1976
70. Schnucks, 1973
71. Southwestern Bell Telephone Company, 1977
72. U.S. Dept. of Commerce, 1969
73. U.S. Postal Service, 1972
74. Zip Code Marketing Areas System, 1974
Series 7: American Marketing Association (AMA)
75. Attitude Research Center, 1974
76. Board of Directors Meeting Minutes, 1974-75
77. Certification, 1973-74
78. Committees: Census Advisory, 1972-74
79. Committees: Finance, 1974-76
80. Conferences/Publications, 1959-74
81. Conferences/Publications, 1975-76
82. Elections, 1966-77
83. Information Retrieval, 1972-75
84. Journal of Marketing - "The Current Marketing Question," 1964-66
85. Journal of Marketing - Editorial Review Board, 1972-76
86. Journal of Marketing - Reviewer's Report, 1973-78
87. Miscellaneous Correspondence, 1966-84
Series 8: Subject File
88. American Academy of Advertising, 1974
89. American Psychological Association, 1965-84
90. Association for Consumer Research, 1974
91. Certificates, 1947-84
92. Cookbook Idea, 1971
93. (Miscellaneous) Correspondence, 1955-
94. (Publications) Correspondence, 1951-1973
95. (publications) Correspondence, 1974-1984
96. Correspondence - Speeches/Seminars, 1955-59
97. Daniel Starch and Staff, 1972
98. "How" Book, 1955-56
99. Ideas, 1945-58
100. Interviewer Effect, 1956
101. Job Hunting, 1948-72
102. "Managing Your Own Affairs," 1973-74
103. Marketing Compensation Survey, 1980
104. Missouri Psychological Association, 1964-76
105. "Motivation: A Bibliography," c.1950
106. Patent - Shoe Heel, 1958-59
107. Photographs, 1953-75
Box 5
Series 8: General Subject
108. Publicity, 1955-84
109. Questionnaires and Survey (Forms)
110. References, 1971
111. Reprint Requests, 1962-84
112. Resumes, 1950-84
113. Trivariant Analysis, 1955-60
114. Trivariant Analysis, 1960-69
115. Word Processing Disks, 1984-84
Series 9: Articles
116. Articles
117. Articles
118. Articles
119. Articles
120. Articles
121. Articles
122. Articles
123. Articles
124. Articles
125. Articles
126. Articles
127. Articles
128. Articles
129. Articles
130. Articles
Series 10: Books
131. "The Concept of Market Segmentation," Handbook of Modern Marketing
132. Individual Marketing Plan, 1970, Individual Marketing Plan, 1984
133. Multiple-choice Examination Items to Accompany Psychology of Adolescence
134. 1978 Survey of Marketing Research
135. 1983 Survey of Marketing Research
Series 11: Reports and Studies
136. "Assessment of Public and Professional Attitudes Regarding Organ Donation"
"Incidence of Residential Telephone Service: 1970"
137. "A Study of Information Sources Used By Students, Parents, And Counselors For College/University selection"
138. "Study Of Why People Respond To Questionable Mail Order Advertising"
Series 12: Speeches
139. Speeches
140. Speeches
141. Speeches
142. Speeches
143. Speeches
144. Speeches
145. Speeches
146. Speeches
147. Speeches
148. Speeches
149. Speeches
150. Speeches
Box # RC Location #
1. 65513
2. 65514
3. 65515
4. 65516
5. 65517
University Archives
222 Thomas Jefferson Library
University of Missouri-St. Louis
One University Boulevard
St. Louis, MO 63121
(314)516-5129
Series 1: Graduate Education
1. Assignments, 1946-47
2. Lecture Notes and Syllabus, 1946-48
3. Dissertation: "Multiple Factor Analysis of Advertising Readers," 1951
4. Master's Thesis: "A Study of the Relationships Between Academic and Job Achievement Levels of 350 Medill Graduates," 1948
Series 2: Pre-UMSL
5. Course Material (Tests, Syllabus), 1948-1960
6. Lecture Material, 1948
Series 3: UMSL
7. Committees: Faculty Welfare and Grievance
8. Committees: International Studies, 1973-74
9. Committees: Policy, 1973-84
10. Committees: Professor Spencer's Grievance, 1983-84
11. Committees: SUMMA, 1973-76
12. Committees: Task Force II, 1972
13. Committees: Task Force II, 1973
14. Committees: Tenure and Promotion, 1975-83
15. Courses: Business 270 (Management of Promotion), 1972-84
16. Courses: Business 275 (Marketing Intelligence), 1974-85
17. Courses: Business 315, 407, 471, 1975-84
18. Courses: Business 476 (Marketing Communications), 1973-84
19. Courses: Business 477 (Product Planning and Pricing), 1973- 84
20. Course Evaluations (written), 1976, 79
21. Course Evaluations (computer)
22. Doctoral Faculty, 1974
23. Doctoral Program (Business Administration), 1976-77
24. Faculty Appraisal, 1973-84
25. Miscellaneous Correspondence, 1972-84
26. Student Complaints, 1976-80
27. Student Papers, 1974-83
28. Tenure, 1973-74
29. Visiting Professor, 1968-77
Series 4: Business Experience
30. Batten, Barton, Durstine and Osborn, Inc., 1962-63
31. Crissold Publishing Co. - Bakers' Helper, 1948-50
32. Faison and Twedt, Inc., 1959-60
33. Kenyon and Eckhardt, Inc.
34. Leo Burnett Company, Inc., 1957-60
Box 2
35. Needham, Louis and Brorby, Inc., 1952-55
36. Needham, Louis and Brorby, Inc. - "Idea File," 1952-55
37. Oscar Mayer, 1965-70
38. Young and Rubicam, Inc., 1951-52
Series 5: Marketing Reports
39. Batten, Barton, Durstine and Osborn, Inc.
40. Batten, Barton, Durstine and Osborn, Inc.
41. Faison and Twedt
42. Faison and Twedt
43. Kenyon and Eckhardt, Inc.
44. Kenyon and Eckhardt, Inc.
45. Kenyon and Eckhardt, Inc.
46. Kenyon and Eckhardt, Inc.
47. Leo Burnett Company, Inc.
48. Leo Burnett Company, Inc.
49. Leo Burnett Company, Inc.
50. Leo Burnett Company, Inc.
51. Leo Burnett Company, Inc.
Box 3
52. Leo Burnett Company, Inc.
53. Leo Burnett Company, Inc.
54. Needham, Louis and Brorby, Inc.
55. Needham, Louis and Brorby, Inc.
56. Needham, Louis and Brorby, Inc.
57. Oscar Mayer and Company
58. Oscar Mayer and Company
59. Oscar Mayer and Company
60. Oscar Mayer and Company
61. Oscar Mayer and Company
62. Oscar Mayer and Company
63. Young and Rubicam, Inc.
Box 4
Series 6: Consulting
64. Consulting Activities Report, 1976-84
65. AID Insurance Services, 1968-70
66. Bi-state, n.d.
67. Sears - S.W.A.T.S., 1976
68. Management Analysis Center, Inc., 1974, 77
69. Missouri Department of Social Services, 1976
70. Schnucks, 1973
71. Southwestern Bell Telephone Company, 1977
72. U.S. Dept. of Commerce, 1969
73. U.S. Postal Service, 1972
74. Zip Code Marketing Areas System, 1974
Series 7: American Marketing Association (AMA)
75. Attitude Research Center, 1974
76. Board of Directors Meeting Minutes, 1974-75
77. Certification, 1973-74
78. Committees: Census Advisory, 1972-74
79. Committees: Finance, 1974-76
80. Conferences/Publications, 1959-74
81. Conferences/Publications, 1975-76
82. Elections, 1966-77
83. Information Retrieval, 1972-75
84. Journal of Marketing - "The Current Marketing Question," 1964-66
85. Journal of Marketing - Editorial Review Board, 1972-76
86. Journal of Marketing - Reviewer's Report, 1973-78
87. Miscellaneous Correspondence, 1966-84
Series 8: Subject File
88. American Academy of Advertising, 1974
89. American Psychological Association, 1965-84
90. Association for Consumer Research, 1974
91. Certificates, 1947-84
92. Cookbook Idea, 1971
93. (Miscellaneous) Correspondence, 1955-
94. (Publications) Correspondence, 1951-1973
95. (publications) Correspondence, 1974-1984
96. Correspondence - Speeches/Seminars, 1955-59
97. Daniel Starch and Staff, 1972
98. "How" Book, 1955-56
99. Ideas, 1945-58
100. Interviewer Effect, 1956
101. Job Hunting, 1948-72
102. "Managing Your Own Affairs," 1973-74
103. Marketing Compensation Survey, 1980
104. Missouri Psychological Association, 1964-76
105. "Motivation: A Bibliography," c.1950
106. Patent - Shoe Heel, 1958-59
107. Photographs, 1953-75
Box 5
Series 8: General Subject
108. Publicity, 1955-84
109. Questionnaires and Survey (Forms)
110. References, 1971
111. Reprint Requests, 1962-84
112. Resumes, 1950-84
113. Trivariant Analysis, 1955-60
114. Trivariant Analysis, 1960-69
115. Word Processing Disks, 1984-84
Series 9: Articles
116. Articles
117. Articles
118. Articles
119. Articles
120. Articles
121. Articles
122. Articles
123. Articles
124. Articles
125. Articles
126. Articles
127. Articles
128. Articles
129. Articles
130. Articles
Series 10: Books
131. "The Concept of Market Segmentation," Handbook of Modern Marketing
132. Individual Marketing Plan, 1970, Individual Marketing Plan, 1984
133. Multiple-choice Examination Items to Accompany Psychology of Adolescence
134. 1978 Survey of Marketing Research
135. 1983 Survey of Marketing Research
Series 11: Reports and Studies
136. "Assessment of Public and Professional Attitudes Regarding Organ Donation"
"Incidence of Residential Telephone Service: 1970"
137. "A Study of Information Sources Used By Students, Parents, And Counselors For College/University selection"
138. "Study Of Why People Respond To Questionable Mail Order Advertising"
Series 12: Speeches
139. Speeches
140. Speeches
141. Speeches
142. Speeches
143. Speeches
144. Speeches
145. Speeches
146. Speeches
147. Speeches
148. Speeches
149. Speeches
150. Speeches
Box # RC Location #
1. 65513
2. 65514
3. 65515
4. 65516
5. 65517
University Archives
222 Thomas Jefferson Library
University of Missouri-St. Louis
One University Boulevard
St. Louis, MO 63121
(314)516-5129
