February 7, 2000
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Advertising on The Current
Mailing Address * Coverage,Closing Times * Classified Rates * Mechanical Requirements * Online Advertising
Personnel
Joe Harris, Editor-in-Chief - (314) 516-5174 Pam White, Business Manager - (314) 516-5175 Tom Wombacher, Advertising Director - (314) 516-5316Mailing Address
The CurrentUM-St. Louis
8001 Natural Bridge Road
St. Louis, MO 63121
Coverage & Closing Times
The Current delivers 6,000 copies on Monday afternoons to most buildings on campus. UM-St. Louis is the largest metropolitan campus in the area, serving an average student age of 24. The Current reaches a market of approximately 19,000 students, faculty, and staff at the University The deadline for all display advertising is 3 p.m. on the Wednesday prior to publication. All copy, photos, artwork and payment, if required, must be in The Current offices by this time or the space reservation will be cancelled and the advertiser will be billed. Classifieds are due at 3 PM the Thursday prior to publication.Classified Rates
Off-campusClassified advertising is $10 for 40 words or less in straight text format. Bold and cap leters are free. All classifieds must be prepaid by check or money order. There is a $1 charge for tearsheets. Please provide your message, typed or neatly written, with name, address and telephone number to our offices, marked attention: business associate.
On-Campus
Classifieds of 40 words or less are free to students. Student numbers must be submitted along with the message.
Display Advertising Rates & Inserts
All rates are per column inch and net. Open rate - $7.95National rate - $8.75
University rate - $6.25
Discounts: Prepayment on display ads - 5%
Multiple runs (3 or more ads) - 10%
New advertisers - 10% Montly specials also available - call for details Inserts - All inserts are $80 per 1000 copies. Send inserts to:
3406 West Georgia St.
Louisiana, MO 63353
Mechanical Requirements
- The Current is a six-column broadsheet. Column width is based on Standard Advertising Units (SAU), 2 1/16" or 12 picas, 3 points
- Ads are sold in column width only
- Submitted artwork should be black and white for best reproduction. We also accept materials on Macintosh formatted disks.
| 1 col | 2 1/16" | 12p3 | 2 col | 4 1/4" | 25p6 | 3 col | 6 3/8" | 38p6 | 4 col | 8 7/16" | 51p9 | 5 col | 10 3/4" | 65p | 6 col | 13 1/4" | 88p3 |