Erica serves as managing director of Advancement Communications, leading the team that provides strategic communications, storytelling and creative support for Advancement and campus partners. In this role, she helps ensure UMSL communicates effectively with alumni and donors by developing messaging for fundraising, stewardship and engagement efforts. Her focus areas include strategy and planning, managing project intake and timelines, building strong unit partnerships and providing training that strengthens external communication across the university.
She earned a Bachelor of Arts in mass communication from Nicholls State University in 2013 and brings more than 10 years of higher education experience spanning alumni engagement, advancement operations and communications and marketing. She has found deep purpose in the work of University Advancement and values the opportunity to build new connections each day while amplifying UMSL’s impact.
Managing Director, Advancement Communications