Jarim Kim’s research interests lie in the intersection of public relations and health communication. Her current research focuses on (1) public/audience segmentation, particularly, why and how people become an active or remain an inactive public during crises, and (2) persuasive message design, especially, how different health or risk messages interplay with individual differences in shaping health behaviors. She has engaged in a number of collaborative research projects, funded by federal agencies, such as the Food and Drug Administration or the Department of Homeland Security. Her work has been published in the Journal of Health Communication. Her work has received top paper awards from the National Communication Association and the Association for the Education of Journalism and Mass Communication. As account executive at an ad agency, she has been involved in a number of ad campaign projects. Her teaching interests include public relations, persuasion, and health communication.
Education:
Ph.D., University of Maryland, College Park
M.A., Purdue University
B.A., Yonsei University, Seoul, Korea
Selected Publications:
Kim, J., & Nan, X. (in press). Consideration of future consequences and HPV vaccine uptake among young adults. Journal of Health Communication.
Nan, X., & Kim, J. (2014). Predicting H1N1 vaccine uptake and H1N1-related health beliefs: The role of individual difference in consideration of future consequences. Journal of Health Communication, 19, 376-388.
Nan, X., Madden, K., & Kim, J. (2014). Vaccinations. In T. Thompson (Ed.), The encyclopedia of health communication. Thousand Oaks, CA: Sage Publications, Inc.
Nan, X., Madden, K., & Kim, J. (2014). Food safety risk communication. In T. Thompson (Ed.), The encyclopedia of health communication. Thousand Oaks, CA: Sage Publications, Inc.
Kim, J., & Nan, X. (2012). Understanding the psychology of attitudes: A review of attitudes research guided by theories of behavioral intention and dual-process models. In C. D. Logan & M. I. Hodges (Eds.), Psychology of attitudes (pp. 35-60). Hauppauge, NY: Nova Science Publishers, Inc.
Contact Information:
Office: 583 Lucas Hall
Voice:314.516.5480
Email:jkim@umsl.edu
