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BA 206(3700)

 

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Basic Marketing BA 206(3700)

  Basic  Marketing  - MKTNG 3700- Wimba Live Classroom


This principles (introductory) marketing course will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing.

Basic Marketing will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner.

Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications).

 

              Chapter 01 PPT ] Chapter 02 PPT ] Chapter 03 PPT ] Chapter 04 PPT ] Chapter 05 PPT ]

              Chapter 06 PPT ] Chapter 07 PPT ] Chapter 08 PPT ] Chapter 09 PPT ] Chapter 10 PPT ]

              Chapter 11 PPT ] Chapter 12 PPT ] Chapter 13 PPT ] Chapter 14 PPT ] Chapter 15 PPT ]

              Chapter 16 PPT ] Chapter 17 PPT ] Chapter 18 PPT ] Chapter 19 PPT ] Chapter 20 PPT ]

              Chapter 21 PPT ] Chapter 22 PPT ] >>OTHERS ]

Home ] [ BA 206(3700) ] BA 270 ] BA 295 ] BA 303 ] BA 315 ] BA 395 ]

Send mail to Lindell Phillip Chew with questions or comments about this web site.
Copyright 1999 UM-St. Louis, School of Business, Community Service Center, Department of Marketing, Lindel Phillip Chew, Faculty/ Director
Last modified: January 25, 2000