Marketing Management is the comprehensive capstone course in our
marketing curriculum and is organized around the marketing planning process, to
clearly delineate the relationship among marketing decisions.  This
applications oriented course is designed to help you to extend your
thinking more analytically, logically and creatively about marketing
and business decisions.  The resulting expectation is for you to have a
greater appreciation of the true utility of the marketing concepts and
procedures enhancing your sense of professionalism throughout your career in
marketing and business management.