Audience and Use Profile Sheet

Audience Identity and Needs

Primary reader:________________________________________________________________________

Secondary reader:______________________________________________________________________

Relationship:__________________________________________________________________________

Intended use of document:

Prior knowledge about this topic:

Additional information needed:

Probable questions:

Audience's Probable Attitude and Personality

Attitude toward topic:

Probable objections:

Probable attitude toward this writer:

Organizational climate:

Persons most affected by this document:

Temperament:

Probable reaction to document:

Risk of alienating anyone:

Audience Expectations

Reason document originated:

Cultural context:

Acceptable length:

Material important to this audience:

Most useful arrangement:

Tone:

Intended effect on this audience:

Due date:

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