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Business to Consumer E-Commerce |
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The key driver of success for any online store is the customer experience.
Poor search experiences can cause companies to lose sales.
To deliver on the promise of convenience, websites must focus on the customer
experience.
Focus each Web page on one goal. Delete anything that doesn’t serve that goal.
As customers become more experienced, it will be even more important to create a good customer experience.
Highlights of the Holiday 99 E-Commerce Report from Creative Good
Top 10 Worst Practices in E-Commerce
Top Ten Best Examples of E-Commerce
- Amazon Scorecard
- Barnes & Noble Scorecard
- Ease of Use
- Customer Confidence
- On-Site Resources
- Relationship Services
- Overall Cost
- Customer Confidence
- Book Lover
- Gift Buyer
- Self-Helper
- Gift Buyer
- Amazon and Barnes & Noble
Internet Bookseller Scorecard
Individual Stores
Categories
Customer Categorization
Comparisons
- Consumer Reports' E-Ratings: Online Shopping Guide
- Gomez Pro
Gomez Scorecard
- Good Customer Experience
- Bad Customer Experience
Good Reports Methodology
- Media Metrix 500
- Measurement Process
Media Metrix: A World-Wide Ranking System
Web Qual
Evaluation Methodologies
Portals
Category Portals
BizRate.com
An example of Amazon's push technology for e-commerce.
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