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MSIS 491


E-Commerce in the News

Current Page

E-Commerce Links

Java Script Links



E.C. Student Home Pages

Business to Consumer E-Commerce

Business Resource Pages
Denial of Service Attacks
Design Issues
SuperBowl Ads
Tax Issues

Highlights of the Holiday 99 E-Commerce Report from Creative Good
The key driver of success for any online store is the customer experience.
Poor search experiences can cause companies to lose sales.
To deliver on the promise of convenience, websites must focus on the customer experience.
Focus each Web page on one goal. Delete anything that doesn’t serve that goal.
As customers become more experienced, it will be even more important to create a good customer experience.

Top 10 Worst Practices in E-Commerce

Top Ten Best Examples of E-Commerce

Internet Bookseller Scorecard

Individual Stores
Amazon Scorecard
Barnes & Noble Scorecard

Ease of Use
Customer Confidence
On-Site Resources
Relationship Services
Overall Cost

Customer Categorization
Book Lover
Gift Buyer

Amazon and Barnes & Noble

Evaluation Methodologies

Consumer Reports' E-Ratings: Online Shopping Guide

Gomez Scorecard
Gomez Pro

Good Reports Methodology
Good Customer Experience
Bad Customer Experience

Media Metrix: A World-Wide Ranking System
Media Metrix 500
Measurement Process

Web Qual


Category Portals

An example of Amazon's push technology for e-commerce.

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