Summary—“Politics”
· Despite its promise of "escape" from the
everyday world, Hollywood remains a social institution, and its movies describe
recognizable social situations in their plots and themes. Hollywood's
engagement with "the other America out there in reality" is most often
indirect; issues of class, nationality, and sexuality are more likely to be
embodied in characters and action than to be expressed as themes.
· Although the industry's representatives have
always denied that Hollywood is a political entity, the industry has often
constituted an object of ideological anxiety, both at home and abroad. This
has been expressed in censorship, quota legislation and other legislative
controls, and complaints about the Americanization of other national cultures.
· Debates over the censorship of the movies, like
those over the regulation of other forms of popular culture, were actually
debates over the exercise of social control. Although they focused on the
content of the entertainment form, their real concern was with its effects on
consumers. This was most commonly expressed in fears about the influence of
entertainment on children and adolescents, but these apprehensions also
concealed ethnic- and class-based anxieties about the effects on social
behavior that might result from the democratic mixing of the audience.
· A 1915 Supreme Court ruling which denied the
cinema First Amendment protection encouraged the industry to avoid political
controversy in its products, but this position also made commercial sense, as
it protected the industry from the disapprobation of politically influential
sections of the community. Hollywood's cautious political stance was institutionalized
by regulatory mechanisms introduced by its trade association (the MPPDA).
· Despite Hollywood's refusal to engage in serious
political discourse, since World War II it has tended to subscribe to
"conscience-liberalism," a broad commitment to racial and social
equality unattached to any specific political program. This is not to suggest
that all Hollywood movies were liberal or free from racism, but rather to argue
that when Hollywood movies overtly asserted a political position they declared
to be political, that position belonged to the liberal center.
· Hollywood's acquiescence in the anti-Communist witchhunts of the 1950s' reflected the industry's timidity
as well as its consistent desire to avoid political controversy, but it failed
to destroy Hollywood's liberal consensus.
· Postwar Hollywood's attitude to politics has
continued to combine a pragmatic concern for political influence to secure its
business interests with a desire not to damage the profitability of its product
with undue controversy. Since 1960, however, its representation of politics has
reinforced the disillusionment of its audiences with the political process, and
the incidence of "social problem” movies has
increased.
· Mississippi Burning is an example of Hollywood's approach to a
contemporary political and social problem. An analysis of the movie reveals the
ways in which its "conscience-liberal" message is consistently
rendered subservient to the movie's essential entertainment purpose, which is
expressed less through the story (concerning institutionalized racism) than
through action, spectacle, sub-plots, character relations, music, and
cinematography.
· To examine Hollywood as a political institution we
must look beyond the ways in which it engages with the politics of Washington
to consider its ideology: the terms of its validations and condemnations, its
inclusions and exclusions, its enthusiasms and its silences. Ideological
analysis of entertainment seeks to bring to consciousness the power relations
and politics implicit in its representations.
· Ideology pervades culture; culture is both a site
and an instrument of ideology. Far from being completely outside ideology,
entertainment is an ideal location for the process of ideology - the
maintenance of consent to the existing social formation - to take place.
· Hollywood's politics are equivocal because
Hollywood's commercial interests are best satisfied by maximizing its audiences
and allowing for the satisfactions of as many specific audience members as
possible.