Management of Promotion is an introductory course in marketing
communications; it emphasizes three basic areas of study:

1.  An overview of:
    a.  general communication theory
    b.  psychological, sociological and anthropological
        effects upon consumer behavior
    c.  market segmentation
    d.  legal and governmental influences on promotion

2.  A study of each of the major promotional elements, resources and
alternatives available in developing a promotional program.

3.  An emphasis on the strategic planning process as the means of
integrating an effective promotional blend which will contribute to
accomplishment of the marketing and corporate goals of the firm.