The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused intensive study of the marketing management activity within organizations. This program is designed to serve a broad group of marketing managers, including those with an interest in sales, brand management, promotion, and consumer behavior.

Requirements
Students must complete the following six courses or appropriate substitutes if course waivers are appropriate:

MKTG 5700, Contemporary Marketing Concepts
MKTG 5710, Consumer Motivation and Behavior
MKTG 5740, Marketing and Business Research

Marketing Management:
MKTG 5701, Marketing Planning and Strategy
MKTG 5720, Marketing Communications
MKTG 5730, Product Planning and Pricing

All course prerequisites and all course waivers are applicable. The Marketing Area Coordinator and the
irector of Graduate Studies in Business must approve substitute courses. In all cases, 18 hours (including at least 12 hours in Marketing) are needed to complete the certificate.