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Program Overview

The Undergraduate Certificate in Advertising provides students with a grounded approach to the theory and practice of professional advertising. Using classic and modern techniques, students explore and implement strategies designed to influence and persuade target audiences. With an emphasis on media-rich environments, students will develop a repertoire of skills needed to be successful in the industry.

The Undergraduate Certificate in Advertising is comprised of 21 hours of online and evening coursework. The Certificate Coordinator must approve the internship/practicum site for internship/practicum hours to be applied to the certificate.

Required Courses

MEDIA ST 1100 Introduction To Advertising 3
MEDIA ST 2080 Advertising Copywriting 3
MEDIA ST 3500 Advanced Advertising Seminar 3
or MEDIA ST 3398 Internship In Media Studies
or MEDIA ST 1198 Practicum In Media Studies

The remaining hours of the certificate are comprised of electives chosen from an approved list of courses. If a student wishes to apply a course to the certificate that is not currently on the list of approved electives, he or she may request that the Certificate Coordinator evaluate the course for future consideration. If the Certificate Coordinator deems the course an acceptable alternative, it may be substituted for one of the approved electives.

Learn more about the program curriculum.

What UMSL Arts & Sciences has to offer

The College of Arts and Sciences at UMSL creates the next poets, conservation biologists, symphony soloists, psychological scientists, historians, criminologists, chemists, sculptors, painters, communicators, space explorers and speakers of French, German, Japanese and Spanish. With nearly 4,000 undergraduate students, 800 graduate students and 450 faculty, it’s the largest college and academic backbone of the university.

Supporting the university’s mission, the college provides a diverse student body access to an affordable, quality education with expert faculty. A strong focus on research and scholarship has students exploring the latest thought and theory, while giving them access to ground-breaking studies through undergraduate and graduate research opportunities. Emphasis on the arts and sciences working in communion leads to graduates with a holistic understanding of their fields, creating the best scholars for academia and professionals for the world.

The College of Arts and Sciences consists of some 275 full-time faculty members in 18 departments and is home to the School of Fine and Performing Arts. The college offers a wide range of degree programs in areas such as Anthropology, Art and Design, Biochemistry and Biotechnology, Biology, Chemistry, Communication and Media, Criminology and Criminal Justice, Economics, English, Languages and Cultural Studies, History, Mathematics and Computer Science, Philosophy, Physics and Astronomy, Political Science, Psychological Sciences, Sociology, and Theatre and Cinema Arts.

For more on the College Arts & Sciences, visit