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Trident Logomark and the UMSL Informal Logo

The trident logomark is a unique part of UMSL’s brand. Its purpose is to further connect our student population with the university and reinforce their identity as “Tritons.”

It is specifically intended only for use on materials that are connected to student life and services and should not be used for any academic units. It may be appropriate, for example, on Homecoming, Weeks of Welcome or Office of Student Involvement promotional materials.

In partnership with the UMSL Athletics Department the trident logomark may be used in combination with a unit logotype to create what is called the UMSL Informal Logo. Only University Marketing and Communications may create and approve the use of an informal logo. Please submit a work order to request.

The informal logo is offered in a horizontal or stacked layout, with or without a solid background within the trident logomark:



Informal Horizontal Color

Informal Stacked Color



When presenting the full-color informal logo, a white background is preferred. However, an appropriate contrasting background may be used so that the informal logo is not lost in or compromised by the background color.

The informal logo may also be used in one-color (black, white or red) with an appropriate contrasting background:



Informal Horizontal Onen Color

Informal Stacked One Color



*Please note that the UMSL Trident Logomark is owned and managed by the UMSL Athletics Department. The trident is not to be used as a standalone mark. It may not be used on any merchandise for sale without the express written permission of UMSL Athletics. All requests should be submitted to Christianah Akinduro, akinduroc@umsl.edu.


Colors

The informal logo is produced using colors based on Pantone Matching System 201 (university red) and 50 percent black or 200 (bright red) and 50 percent black.

Reproduce the informal logo to match (as close as possible) the coated PMS color chips found in the most recent Pantone Color Matching Formula Guide. Depending on production technique and printing substrate, your printer may suggest using a different ink color to ensure the closet match in the final printed product to the PMS color chips.


File types

The informal logo is available in three file formats - EPS, JPEG and PDF.

EPS vector files should be used whenever possible. These files can be enlarged or reduced to the limits of readability. The JPEG is a raster image. It should not be converted into any other color space or file format. The PDF can be used in cases where outside resources or vendors are not able to utilize the EPS or JPEG.


Presenting the informal logo

The minimum width of the informal logo is 1.75” inches in printed publications. On webpages, the logo can be no smaller than 160 pixels wide.

An ample cushion of space no less than .25 inches should border the logo. The logo should not overlap or be overlapped by type, illustration, photos, other logos or other design elements.


Improper uses

Do not skew, scale, stretch, extrude, emboss or otherwise distort the UMSL logotype, unit logotypes, trident logomark or informal logo by any means – including using special effects software filters. Do not change colors, add type, drop shadows or any other graphical flourishes that affect the integrity of the designs.


Exemptions

Exemptions from policies presented here should be requested in writing. Send exemption requests to Bob Samples, associate vice chancellor of marketing and communications