Minor in Digital Marketing Communications

This minor in Digital Marketing Communications is a 15-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing communications, advertising and branding within organizations. This program serves marketing managers who want to understand a true integrated marketing and communication approach to sales, brand management, promotion, and consumer behavior.

To obtain this minor, students must successfully complete the following four “core” marketing courses.

Required Courses:
MKTG 3700 Basic Marketing 3
MKTG 3720 Management Of Promotion 3
MKTG 3721 Introduction to Digital Marketing Strategies 3
MKTG 3722 Introduction to Social Media Marketing 3
Choose one of the following elective courses:
MKTG 3731
Digital and Social Media Marketing Lab (Internship) 3
MKTG 3740
Marketing Analysis 3
MKTG 3790
Internship In Marketing 3
Total Hours 15

Digital elective Course Descriptions


Introduction to Digital Marketing Strategies

This course explores the world of digital media marketing and how it impacts and is integrated along with our traditional marketing channels.  We will explore how the balance of power has shifted between brands and consumers.  Consumers are more active in the marketing process and in influencing how brands communicate with them than ever before.  In particular, we will explore: The latest digital marketing trends, how to build a strong website from an organic perspective, search strategies for success, website intelligence and tracking using Google Analytics, retaining customers via Email marketing, online Display advertising an integrated marketing plan.


Introduction to Social Media Marketing

Social networks are becoming an integral part of the marketing mix. With these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, be introduced to the various tools (free and paid) used to listen and engage with consumers, discuss how brands manage healthy communities, learn techniques used by social media managers to identify influencers. Social networks to be discussed throughout the semester will include Facebook, Twitter, Instagram, LinkedIn, etc.  Students will also learn how to create various forms of content for consumption by consumers on these platforms including livestreaming, video, blogs, podcasts, memes, and more.  Students will support the College of Business social media platforms via content creation, curation, production and distribution.


Digital and Social Media Marketing Lab

In this course, students will be teamed up with various St. Louis nonprofits and startups. Students will assist these companies with their digital and social media strategies and plans. Students will conduct specific digital and social media project tasks including, among others, managing social media content and pushes, creating a social media presence, creation of a social media playbook, search engine marketing, paid search, web analytics and dashboard creation, landing page design, and assisting in the build of a WordPress blog.   This is a practicum based class that will give the students real hands on experience in the field of digital and social media marketing.  This class will meet 4-6 times throughout the semester depending on the client workload.  Please contact instructor for specifics regarding the schedule for a given semester.