BA 206 (3700) ‑ Basic Marketing
Summer 2008
May 12  to June 7, 2008
Session One (four weeks)

Instructor:		Lindell Phillip Chew
Office:			1005 Tower
Office Hours:		8:40-9:10 pm, M,T,W,R in 207 ssb and/or by appointment in 1005 SSB Tower
Office Phone:		(314) 516‑5626 
Faxes			(314) 576-8855 or 516-6420
E-Mail:			 					
Class Time:		6:00 pm to 8:40 pm
Reference #:		10161-E01
Room #:		207 SSB
Final Exam:		Thursday, June 5, 2008
			6:00 pm - 8:40 pm
Web Site:		http://www.umsl.edu/~buslchew/

Required Textbook:	Joel R. Evans & Barry Berman, MARKETING 10E: Marketing, in the 21st Century  
Atomic Dog Publishing Tenth Edition, 2007 (ISBN# 0759393257)
                                    Study guide is built into the text. Text is available in hard copy and/or internet version.  
                                            Please see attached instructions.

Focus:		This principles (introductory) marketing course will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing.  Basic Marketing will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner.  Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications).

Grading:	              I.  Three Examinations, Including Final*		     375 points
		      (125 points each, times three) Ch. 1-8, 9-16, 17-22*
		 II.  Marketing Project (High Involvement Project)	     125 points
		III. Class Participation, 3 Quizzes (20 questions
		      multiple choice), Cases, Class Discussions,
		      Quantitative & Quantitative Homework
		      Problems and Other Presentations		     100 points
		 ** In addition, 22 quizzes at the publishers					** Potential
		      website (1 for each chapter)			                  		     Bonus Points
	                  		                  TOTAL		     600 Points

Grading Scale:	540 Points ‑ A
		480 Points ‑ B
		420 Points ‑ C
		360 Points ‑ D

Calendar ‑ Critical Dates:
May	12	Monday		Classwork begins
	14	Wednesday	Last day ANY student may enroll for credit
	14	Wednesday	Last day of automatic wait list movement by Registrar.
	17	Saturday	            Last day any student may drop a course without receiving grades.  Last day any student may place a course on a satisfactory/ unsatisfactory basis
            26         Monday  	MEMORIAL DAY (NO CLASS)

            31       Saturday              LAST DAY FOR AN EXCUSED WHILE  PASSING OPTION DROP
June	  2       Monday		High Involvement Project Due

June	  5	Thursday	  Evaluation of class and Final (3rd Exam) 6:00 pm
	  7	Saturday	              Close of Session One Summer 2008
August    2,3     Saturday/Sunday Commencement - Summer Semester 2008

THERE WILL BE NO MAKE‑UP EXAMINATIONS FOR THIS COURSE.
GRADED PROJECTS AND CASES WILL BE RETURNED TO STUDENTS.
UNIVERSITY REGULATIONS PROHIBIT SMOKING IN THE BUILDING.

Study packets for each exam (one, two & three) will be provided by the instructor in hard copy.  

Group e-mail will be established and sent to registered students, student e-mail accounts.  Lecture notes will be provided in Microsoft Word sent as an attachment and paste in.  Text book Power Point slides will also be sent as attachments.  This will be done prior to related lectures/in class coverage.  

Syllabus

  Week *              Topics (Projected)                                                                                                  Chapters
     1		Overview and environment of marketing 					   1,2

		Strategic planning in marketing and information for marketing decisions	   3,4

	Marketing and society, international marketing, e-commerce marketing		   5,6,7

     2		Consumer demographics, life-styles, and decision making; organizational
		consumers; developing a target market; and sales forecasting			7,8,9,10

											I EXAM
										          (Chapters 1-8)

		Good and service planning, managing the product life cycle, branding,
		and packaging								11,12,13

     3		Distribution planning and physical distribution, wholesaling, and retailing	14, 15,16

									    		II EXAM
										         (Chapters 9-16)

		Promotion planning, advertising, public relations, personal selling, and
		sales promotion								17,18,19

     4		Price planning, developing a price strategy, and pricing techniques		  20,21

		Total quality:  Integrating and analyzing marketing plans			   22

		*Ambitious (Projected-Unofficial)						III EXAM
										              (Ch. 17-22)

A VIDEO STUDY SERIES • LECTURES By Chew

Chew - BA 206 			Basic Marketing

	Video
	Topics #**	*Lecture Topics (Tentative)

	     1		Structure and Introduction: An Overview of Marketing Part I

	     2		An Overview of Marketing Part II
	     3		The Environment of Marketing

	     4		Strategic Planning and Marketing: Part I

	     5		Strategic Planning and Marketing: Part II

	Video
	Topics #**	*Lecture Topics (Tentative)

	     6		Marketing Information Systems: Part I
			(Marketing Planning Execution and Control-Getting Quality Information)
	     7		Marketing Information Systems: Part II
Application of Marketing Research (Design Process) Bridge to Understanding the Consumer

	     8		Understanding Consumers
			Directly Observable and Inferred Influences
	     9		Consumer Life Styles and Decision Making

	     32		Broadening the Scope - International Marketing
	     33		Broadening the Scope - Service Marketing
	     34		Broadening the Scope - Marketing and Society
	     35		Broadening the Scope - Video Cases in Action

	     10		Lifestyle Bridge to the Organizational Consumer (Business to Business)
	     11		The Organizational Consumer and Market Segmentation
         	     12		Supplemental - Segmenting, Targeting and Positioning

	     13		Developing and Managing Products to Satisfy the Consumer
	     14		Conceiving, Developing and Managing New Products

	     15		Developing Products and Consumer Acceptance (Product Identity)
	     16		Mature Products, Product Extensions and Deletions
	     17		Branding, Branding, Branding

	     18		Packaging and Distribution
	     19		Distribution Planning (An Overview)
	     20		Wholesale Middlemen and Physical Distribution

	     21		RETAILING Part I
	     22		RETAILING Part II
	     23		Promotional Planning (An Overview)

	     24		Advertising
	     25		Public Relations, Sales Promotion and Personal Selling

	     26		Sales Promotion and Personal Selling (continued)
	     27		Promotional Planning - Video Cases in Action

	     28		Price Planning - An Overview
	     29		Pricing Strategy
	     30		Pricing Techniques
	     31		Pricing Planning - Video Cases in Action

	     36		The Marketing Plan - An Application		*We will address the core
	     37		Marketing Management				  of these topics in class.

	     38		Careers in Marketing				**These lectures are also
	     		Evaluation					   available on video tape
									   (VHS 1/2 inch format -
    June 5, 2008 		EXAM III (non comprehensive) - Ch. 17-22	                   1 hour each topic).
			Grade to-date feedback

BA 3700/206 ‑ Semester Marketing Projects
HIGH INVOLVEMENT PROJECTS
INVESTIGATIVE REPORTS
(125 points)

1.	The semester marketing projects are a form of experiential learning.  They are designed to give participating students an opportunity to apply the principles studies in this course to the "real world" preferably in relation to a setting of interest to the participating student(s)  (e.g., family‑owned business, a job or job opportunity and/or an interesting company, product or service.) EXAMPLES OF FINISHED PROJECTS FOLLOWING APPROVED OUTLINE ARE AVAILABLE AT OUR CLASS MY GATEWAY SITE

2.	Students should organize in teams of two or three if possible.  Individual Projects are also acceptable.  The instructor will assist in facilitating this process.

3.	Topics are due in writing on THURSDAY, May 15, 2008.

4.  	Marketing  projects are due on MONDAY,  June 2, 2008.

5.  	Marketing projects are to be submitted typed double‑spaced.  The usage of headings and subheadings with tabs dividing sections is suggested.

6.  	The length of this project -- (*suggested minimum: typed double spaced)

	1 student		6‑9 pages
	2 student team		8‑11 pages
	3 student team		9‑15 pages (excluding reference & title pages)    
                                                          *One A Day Vitamin…a minimum daily requirement

7.  	This project is worth 125 points.  (Course has 600 points.)

8.  	The instructor will assist student participants in providing topic suggestions on request.  Instructor has numerous outlines and project examples available for student review.

9.  	The following pages are a summary of suggested topics to use in formulating your marketing projects only if you are unable to choose a topic in conjunction with a business, product or service of your choice.  You may combine two or more of these topics.

10. 	Project report must include the following:
Title Page ‑ Table of Contents ‑ Reference Page ‑ Numbered Pages

11. 	Footnotes are not required.

12. 	Penalties will be assessed for late projects at the rate of eight points per day/40 points per week.

13. 	Papers will be graded on the basis of:
Level of Analysis
Quality & Depth of Research
Comprehensiveness
Methodology Used
Soundness of Conclusions

14. 	Samples of marketing projects (Involvement) are available in room 1020 SSB/Tower for your inspection.  Also, Professor Chew will bring projects and sample outlines to class and illustrate them.

15.	Please see Professor Chew for grading criteria sheets.

16.	DO NOT PROCRASTINATE !!

SUGGESTED DEFAULT HIGH INVOLVEMENT PROJECT (TERM PAPER) TOPICS

PART ONE:  AN INTRODUCTION TO MARKETING

The Changing Role of Marketing in the United States
Classical Versus Modern Definitions of Marketing
Pillsbury:  From Production Era to Marketing Company Era
The Marketing Concept:  A Critical Analysis
Employment Trends and Career Opportunities in Marketing
Marketing and the Quality of Life
The Evolution of Marketing Functions and Marketing Performers
A Current Marketing Analysis of Swatch
A Current Marketing Analysis of Atari
The Marketing of the Spectra Camera by Polaroid
The Marketing Environment at General Electric
The Impact of Corporate Culture on Marketing
Differential Advantages:  A Small-Firm Perspective
Types of Marketing Organizations:  A Critical Review
Extended Versus Routine Consumer Decision Making
Low-Involvement Purchasing
A Critical Review of Brand Loyalty
Industrial Versus Final Consumer Marketing
Value Analysis:  An Assessment
Vendor Analysis:  An Assessment
The Impact of Derived Demand on the Steel Industry
How to Use the Standard Industrial Classification System
End-Use Analysis:  An Assessment
The U.S. Government as a Consumer
A Critical Review of the Organizational Consumer's Decision Process
Conflict Resolution by Organizational Consumers
New Task Purchases by Organizational Consumers
A Critical Review of Mass Marketing
Market Segmentation Versus Multiple Segmentation
The Majority Fallacy:  When to Pursue It and When to Avoid It
Geographic Segmentation and Food Products
Segmentation of the Automobile Market Using Personal Demographics
Benefit Segmentation:  Uses and Limitations
The Heavy-Half Segment Versus the Light-Half Segment:  Marketing
  Implications
VALS:  A Critical Review
How to Develop a Segmentation Strategy:  A Fast-Food Restaurant Application
Organizational Consumer Segmentation
Sales Forecasting Techniques:  An Assessment
The Interaction of Sales Penetration and Diminishing Returns

PART TWO:  UNDERSTANDING CONSUMERS

Major Demographic Trends and Their Marketing Implications
Using the Survey of Buying Power
A Comparison of Two Leading Consolidated Metropolitan Statistical Areas
Geographic Population Shifts:  Marketing Opportunities and Problems
Trends in U.S. Family Income Since 1960
Working Women and Marketing Plans
Demographic Profiles
Current Popular Consumer Life-Styles and Their Marketing Implications
A Critical Review of Psychographics
The Impact of Culture on Consumer Decisions
The Impact of Reference Groups on Consumer Decisions
Opinion Leaders:  Who Are They and How Can They Be Reached?
Traditional and Nontraditional Family Life Cycles
Trends in Consumer Activities
The Impact of Personality on Consumer Decisions

The Impact of Perceived Risk on Consumer Decisions
How to Market Ben-Gay to "Sports-Active" People
The Consumer's Decision Process
The Role of Manufacturers' Agents
The Role of Selling Merchants
Trends in Wholesaler Productivity
Customer Service and Wholesaling
Segmentation Strategies of Wholesalers
Wholesaling in the Food Industry
A Critical Analysis of Wal-Mart
Credit Sales in Retailing
The Costs of Retailing
Kroger:  A Leading Food Retailer
May Department Stores:  A Leading General Merchandise Retailer
Procter & Gamble/Retailer Relations
Independent Versus Chain Retailing:  Trends and Their Implications
The Pros and Cons of Retail Franchising
The Limited Growth of Consumer Cooperatives
The Decline of the Traditional Supermarket
Department Stores:  Tough Times Ahead
Has the Retail Catalog Showroom Peaked?
Trends in Direct Marketing
Unplanned Business District Versus Planned Shopping Centers
Scrambled Merchandising:  Opportunities and Potential Problems
Applying the Wheel of Retailing
Computer Technology and Retailing

PART THREE:  PRODUCT PLANNING

Tangible, Extended, and Generic Product Definitions:  Their Role in Product
  Planning
The Differences in Marketing Strategies for Convenience, Shopping, and
  Specialty Goods
The Marketing of Impulse Goods
The Differences in Marketing Strategies for Installations, Raw Materials,
  and Fabricated Parts
The Marketing of Business Advisory Services
Product Mix Alternatives:  Their Pros and Cons
Product Management Organizations:  A Critical Review
Product Positioning and Women's Jeans
Product Positioning and Multiple Segmentation Strategies
Developing a Balanced Product Portfolio
Applying the Product Life Cycle to Major Appliances
Evaluating the Product Life-Cycle Concept
Self-Fulfilling Prophecies and the Product Life Cycle
Contrasting Product Modifications, Minor Innovations, and Major Innovations
  in New-Product Planning
Why New-Product Planning Is So Risky
How to Reduce Risk in New-Product Planning
How to Generate New-Product Ideas:  A Critical Review
The Role of Product Screening in New-Product Planning
Contrasting Competitive Structures:  Monopoly, Oligopoly, Monopolistic
  Competition, and Pure Competition
The Changing Role of the Federal Trade Commission
The Pros and Cons of the Drug Price Competition and Patent Term Restoration Act
The Impact of Real Income on Marketing
Technological Breakthroughs and Marketing
Marketing Myopia
The Soda Wars
The Interaction of Strategic Planning and Marketing
Relationships between Marketing and Other Functional Areas in an Organization
Organizational Mission at 3M and Its Effects on Marketing
The Pros and Cons of Establishing Strategic Business Units
The Value of Situation Analysis
Portfolio Analysis and Marketing
The Product/Market Opportunity Matrix and PepsiCo
A Critical Review of the Boston Consulting Group Matrix
A Critical Review of the General Electric Business Screen
Strategic Planning at Westinghouse
BehaviorScan:  Opportunities and Limitations
The Scientific Method and Marketing Research
Trends in Marketing Research
Exploratory Versus Conclusive Research Techniques
A Critical Review of Secondary Data Sources
Primary Data Collection Methods:  A Comparison of Surveys, Observation,
  Experiments, and Simulation
The Evolution of Marketing Information Systems
Marketing Research Versus Marketing Information Systems

PART FOUR:  DISTRIBUTION PLANNING

A Critical Analysis of Tandy's Vertical Integration Strategy
Distribution Planning by Sherwin-Williams
The Sorting Process and Distribution Planning
IBM's Failure With It's Company-Owned Product Centers
How to Select a Channel of Distribution
Direct Versus Indirect Channels of Distribution
Exclusive, Selective, and Intensive Distribution in the Jewelry Industry
Channel Cooperation and Conflict:  An Assessment
How to Use Pushing and Pulling Channel Strategies
The Unique Characteristics of Industrial Channels of Distribution
Physical Distribution Trends
The Total-Cost Approach to Physical Distribution
The Changing Role of Railroads
The Emergence of Transportation Service Companies
A Critical Analysis of Just-In-Time Inventory Systems
Company Stock Turnover Rates by Industry
A Critical Analysis of EOQ
Warehousing Decisions
Trends in Pharmaceutical Wholesaling
Wholesaler/Coca-Cola Relations
Comparing Manufacturer and Merchant Wholesaling
Trends in Merchant Wholesaling
Trends in Geographic Pricing
Open Versus Revolving Credit Accounts
The Evolution of Rebating as a Marketing Tool
A Critical Analysis of Cost-Based Pricing Techniques
The Evolution of Target Pricing
The Value of Price-Floor Pricing
Traditional Versus Modified Break-Even Analysis
The Complexities of Chain-Markup Pricing
Uses and Abuses of Price Discrimination
The Role of Competition-Based Pricing
Price Leadership:  Trends and Analysis
The Expected Profit Concept in Competitive Bidding
Pricing by IBM and IBM-Compatible Computer Manufacturers

PART FIVE:  PROMOTION PLANNING

Word-of-Mouth Communication
Comparing Promotion Types:  Advertising, Publicity, Personal Selling,
  and Sales Promotion
Using the Channel of Communication for New, Growing, and Mature Products
Evaluating Company Spokespersons, Celebrities, Actors in Roles, and Company
  Sales Personnel as Communication Sources
Consumer Reports as a Communication Source
Understanding the Multistep Flow of Communication
Encoding and Decoding Advertisements and Personal Selling Messages
Symbolism in Marketing Communication
The Pros and Cons of Humor in Marketing Communication
Comparative Messages:  An Assessment
Massed Versus Distributed Promotion
Subliminal Advertising:  A Continuing Controversy
Measuring Promotion Effectiveness
The Relationship of Primary and Selective Demand
Trends in Institutional Advertising
A Critical Review of Promotion Budgeting Techniques
The Changing Legal Environment of Promotion
Criticisms and Defenses of Promotion:  An In-Depth Analysis
The Advertising of Personal Computers
Trends in Advertising Media
The Evolution of Mega-Advertising Agencies
Commercial Versus Cable Television as Advertising Media
Waste in Advertising
The Role of Patents in New-Product Planning
Using Concept Testing for a New Perfume
The High Costs of New-Product Development
The Controversy Over Test Marketing
The Diffusion Process and Fashion
The Role of Mature Products in a Marketing Strategy
The Marketing of the Corvette
The Marketing of the IBM Selectric Typewriter
Product Deletion:  A Difficult Marketing Decision
The Licensing of Cabbage Patch Kids:  What Next?
The Value of Trade Characters
The Importance of Corporate Symbols
The Trend Toward Company Name Changes
The Battle of the Brands
The Rise and Maturity of Generic Brands
Family Versus Multiple Branding
The Pros and Cons of Brand Name Licensing
Applying the Consumer's Brand Decision Process in Low-Involvement and
  High-Involvement Purchasing Situations
How to Gain Trademark Protection
How to React After Losing Trademark Protection
Trends in Packaging
Package Redesign
Packaging and Channel Cooperation
Packaging and New-Product Planning
UPC and OCR-A:  An Assessment

PART SIX:  PRICE PLANNING

Price Planning by Bookstores
Why Pricing Has Grown in Importance as a Marketing Variable
Pricing in the Perfume Industry
Pricing and the Product Life Cycle
Price Versus Nonprice Marketing Strategies
Price Elasticity of Demand:  Implications for Marketers
The Meaning of Subjective Price to Consumers and Marketers
Horizontal and Vertical Price Fixing:  An Assessment
A Critical Review of the Robinson-Patman Act
The Pros and Cons of Unit Pricing
Trends in Bait-and-Switch Advertising
Pricing Decisions and Channel Member Cooperation and Conflict
Pricing by Public Utilities
Price Wars in the Rental-Car Industry
The Impact of Costs on Marketing Strategies
Pricing in a Low-Inflation Economy
Penetration Versus Skimming Price Strategies
The Pricing Strategy of Rent-a-Wreck:  An Assessment
The Pricing Strategy of Mercedes-Benz:  An Assessment
The Value of the Multistage Approach to Pricing
A Comparison of Cost-Based, Demand-Based, and Competition-Based Price
  Strategies
Customary Versus Variable Pricing
A Critical Analysis of Flexible Pricing
The Price-Quality Association:  Does It Really Exist?
The Positive and Negative Effects of Marketing on Society
Social Responsibility and Marketing
The Socioecological View of Marketing:  An Assessment
The Pros and Cons of Recycling Beverage Containers   
An Evaluation of Planned Obsolescence as a Marketing Tool
Ethics and Marketing
A Cost-Benefit Analysis of Social Responsibility
An Evaluation of the Impact of Consumerism
A Critical Review of Warranties
An Evaluation of the Consumer Product Safety Commission
Product Recall:  Has It Been an Effective Means to Ensure Product Safety?
A Critical Review of the Proper Roles for Government Agencies, Consumer Groups,
  Companies, and Trade Associations in Protecting Consumers
An Evaluation of Item Price Removal

PART SEVEN:  EXPANDING THE SCOPE OF MARKETING

The Complexities of International Marketing
Contrasting the Comparative Advantages of the U.S., Japan, Canada, Mexico,
  and France
The Evolution of the U.S. Trade Deficit
Comparing the U.S., European, Latin American, and Asian Cultures:  Implications
  for Marketers
Standards of Living Around the World:  Marketing Implications
Comparing Industrialized, Developing, and Less-Developed Countries: 
  Marketing Implications
Trade Restrictions:  An Analysis and Examples of Tariffs, Trade Quotas,
  Embargoes, and Local Content Laws
A Critical Review of GATT (General Agreement on Tariffs and Trade)
The Evolution of the European Community
An Evaluation of the Use of Joint Ventures
Globalization:  A Concept Whose Time Has Not Yet Come?
Straight-Extension Versus Product-Adaptation Strategies in International
  Marketing
Trends in International Advertising
Currency Decisions in International Pricing
Marketing by Profit-Oriented and Nonprofit Hospitals
Service Versus Goods Marketing:  Similarities and Differences
Trends in Service Marketing
The Marketing of Credit Cards
The Use of Marketing by Dentists
The Use of Marketing by H&R Block
Performance Standards and Measurement by Service Marketers
An Evaluation of General Motors' Mr. Goodwrench program
Trends in Social Marketing
The Role of Nonprofit Marketing
Nonprofit Marketing:  Serving Clients and Donors
The Marketing of a Public University
The Marketing of the American Red Cross
Should Nonprofit Organizations Utilize Marketing Techniques?
A Marketing Controversy:  Should Over-the-Counter Drugs in Capsule Form Be 
  Removed From the Market?
Reach and Frequency in Advertising
Advertising Clutter:  What Causes It and How Can It Be Reduced?
Channel Member Conflicts Over Vertical Cooperative-Advertising Agreements
Trends in Publicity Strategies
The Procter & Gamble Corporate Logo Controversy:  The Effects of Negative
  Publicity
How to Improve Publicity Efforts
Publicity and Coleco:  From Cabbage Patch Dolls to Rambo Action Figures
Careers in Personal Selling
An Evaluation of the Buyer-Seller Dyad Under Various Selling Situations
The Interaction of Advertising and Personal Selling for IBM
The Role of a Sales Manager in a Small Industrial Products Firm
Order Takers Versus Order Getters
The Role of a Missionary Salesperson for Pharmaceutical Products
The Canned Sales Presentation Versus the Need-Satisfaction Approach
Trends in Sales Force Compensation
A Critical Review of Sales Promotion
Trends in Couponing
Trends in Point-of-Purchase Displays
Channel-Oriented Sales Promotion Strategies
Final Consumer-Oriented Sales Promotion Strategies

PART EIGHT:  MARKETING MANAGEMENT

How to Integrate a Marketing Plan
An Evaluation of Quaker Oats' Organizational Mission and Marketing Strategy
An Evaluation of Gulf & Western's Changing Organizational Mission and 
  Marketing Strategy
Integrated Marketing Plans and Smaller Firms
Domino's Pizza:  Assessing Competitive Advantages
Limited, Inc.:  Analyzing Its Target Market Strategy
Cadillac:  Developing an Updated Integrated Marketing Strategy
Strategic Planning at Dayton Hudson:  An Assessment
Coca-Cola and Paramount:  How to Integrate Marketing Efforts
Tonka:  How to Sustain Growth in the Long Run
Warner Communications:  Unstable Marketing Plans
Izod:  From Rapid Growth to Rapid Decline
Are Pizza Hut and Kentucky Fried Chicken Compatible for PepsiCo?
A Critical Review of Marketing Cost Analysis
Popular Techniques Used in Sales Analysis
Applying the 80-20 Principle to a Variety of Organizations
How to Use Sales Exception Reporting
Trends in Marketing Audits
Horizontal Versus Vertical Marketing Audits
Applying the Marketing Audit to Timex
An Analysis of the Past, Present, and Future of Nike
Marketing Considerations in Anticipating and Planning for the Future
The Marketing Implications of Consumer Demographic Trends
The Marketing Implications of Consumer Life-Style Trends
The Impact of Competition in the Telecommunications on Marketing
Trends in Foreign Competition
The Role of Government in the Future and Its Effect on Marketers
Planning for the U.S. Economy of the Late 1980s and Early 1990s
Stagflation:  Will It Return?
Trends in Video-Shopping Services
The Rise and Fall of Viewtron
Trends in Electronic Banking
Electronic Mail:  Growth Is Not Yet Reaching Expectations
The Uncertainty of Resource Availability and Its Implications for Marketers
The Implications of Expanding Cable Television Services
A Critical Review of A Passion for Excellence
Trends in the Use of Portfolio Planning
Strategic Planning for Growth Product Categories
The Future of Discount Malls
The Pros and cons of Narrowcasting
Telemarketing Trends:  An Assessment
Pricing in the Auto Industry Over the Next Decade

Thank you for choosing BA 3700, BASIC MARKETING WITH ME. 

I have chosen Atomic Dog Publishing for our course text.

The following contains important information and utilities for you in ordering the text I have adopted. Note that students save by ordering directly from Atomic Dog. You may also choose to order the text from the UMSL or other bookstores.

   Course: BA 3700 Basic Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
   Marketing 10e:  Marketing in the 21st Century
      ISBN: 0759393257
      Paperback + Online Edition: $67.95
      Online Edition: $52.50
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ATOMIC DOG Course Registration ID ensures that you are affiliated with the appropriate section of my course when registering at the their website. 
ID # 0759393257
You can access a custom printout of direct purchasing instructions by clicking the link(s) below:
Section ref 10161: http://www.atomicdog.com/printout/
Lindell Chew