STATE HISTORICAL SOCIETY OF MISSOURI RESEARCH CENTER-ST. LOUIS
UNIVERSITY OF MISSOURI-ST. LOUIS
Irma Strzelec, past president of the Advertising Women of St. Louis, Missouri, donated scrapbooks and newsletters to the Western Historical Manuscript Collection-St. Louis in March 1978.
Advertising Women of St. Louis began in l9l6 as the Women's Advertising Club of St. Louis. The organization promotes and encourages the work of women executives in advertising. Its social functions, dinners and charity benefits raise money for a variety of civic causes, primarily the Barnard Free Skin and Cancer Hospital in St. Louis.
The group also has sponsored lecture series, essay contests for high school students, war bond programs, and a television series on advertising for KETC, the public television station in St. Louis. The annual Gridiron dinner produced by the organization gained public attention for its satire of local and national personalities and events. The AWSL-sponsored Flair Awards recognize achievement by women in the field of advertising.
SCOPE AND CONTENT
Scrapbooks contain press clippings, leaflets, flyers, programs and photographs. Includes copies of the organization's newsletters, 1925-1967.
SERIES DESCRIPTION
The collection is divided into four series: the first three series contain scrapbooks categorized by type, and newsletters make up the final series. Scrapbooks are arranged chronologically within each series.
SERIES 1 - Scrapbooks, 1916-1958 - Volumes 1-11 (Rolls 1-3)
Unbound scrapbooks containing press clippings, leaflets, flyers, photographs, and programs on the history of AWSL.
SERIES 2 - Theme Scrapbooks, 1944-1958 - Volumes 12-22 (Rolls 3-5)
Bound scrapbooks containing press clippings, leaflets, flyers, photographs, and programs on activities of AWSL.
SERIES 3 - Theme Scrapbooks, 1958-1975 - Volumes 23-45 (Rolls 5-7)
Unbound scrapbooks containing press clippings, leaflets, flyers, photographs, and programs on public service and educational activities of AWSL.
SERIES 4 - Newsletters, 1925-1976 - 497 Issues (Rolls 7-9)
Incomplete run of AWSL newsletter, title varies. Ad-Mission, March 17, 1925 to February 1972 (474 issues). Advertising Women Newsletter, November 1973, to June 1974 (5 issues). Ad-On, July 1974 to May-June 1976. Ad-Vance, September 1976 to December 1976 (2 issues).
ROLL LISTING
ROLL 1 - Volumes 1-5 - Series 1 - Scrapbooks, 1916-1958
Volume 1 - Scrapbook, 1916-1929
2 - Scrapbook, 1930-1931 & 1939-1940
3 - Scrapbook, 1940-1941 & 1941-1942
4 - Scrapbook, 1942-1943 & 1943-1944
5 - Scrapbook, 1944-1945 & 1945-1946
ROLL 2 - Volumes 6-10
Volume 6 - Scrapbook, 1946-1947 & 1947-1948
7 - Scrapbook, 1948-1950
8 - Scrapbook, 1950-1951 & 1951-1952
9 - Scrapbook, 1952-1954
10 - Scrapbook, 1954-1956 & 1955-1956
ROLL 3 - Volumes 11-16
11 - Scrapbook, 1956-1957 & 1957-1958
Series 2 - Theme Scrapbooks, 1944-1958
12 - War Activities, 1944-1945
13 - Club Achievements, 1946-1947, 1947-1948
14 - Club Achievements, 19l48-1949
15 - Club Achievements, 1950-1951
16 - Club Achievements, 1951 - April 3, 1952
ROLL 4 - Volumes l6-21
16 - Club Achievements, April 4, 1952 - December 1952
17 - Club Achievements, 1952-1953
18 - Club Achievements, 1954-1955
19 - Club Achievements, 1955-1956
20 - Club Achievements, 1955-1956
21 - Club Achievements, 1956 - February 12, 1957
ROLL 5 - Volumes 21-33
21 - Club Achievements, February 13, 1957 - December, 1957
22 - Club Achievements, 1957-1958
Series 3 - Theme Scrapbooks, 1958-1975
23 - Public Relations for Advertising, 1958
24 - Public Recognition for Advertising, 1959
25 - Public Recognition for Advertising, 1959
26 - Public Relations for Advertising, 1959
27 - Public Service through Advertising, 1959
28 - Public Service through Advertising, 1959
29 - Public Recognition for Advertising, 1960
30 - Education in Advertising, 196l
31 - Public Relations for Advertising, 196l
32 - Public Relations for Advertising, 196l
33 - Public Service through Advertising, 1961-1962
ROLL 6 - Volumes 34-44
34 - Education in Advertising, 1962
35 - Public Recognition for Advertising, 1962
36 - Public Relations for Advertising, 1962-1963
37 - Education in Advertising, 1963
38 - Public Service through Advertising, 1963
39 - Classification II, Advertising Education, 1969-70
40 - Classification II, Membership, 1969-1970
41 - Classification II, Public Relations on Behalf of Advertising, 1969-1970
42 - Classification II, Programs, 1969-1970
43 - Classification II, Public Service through Advertising, 1969-1970
44 - Group 2, Education, Public Service, Public Relations, 1972
ROLL 7 - Volume 45 & Newsletters, 3/17/25 - 10/10/49
45 - Group 2, Public Service, 1975
Series 4 - Newsletters, 1925-1976
Newsletters - Ad-Mission, 3-17-25 to 10/10/49 (incomplete)
ROLL 8 - Newsletters, 1916-1978
Newsletters - Ad-Mission, 11/7/49 - 8/15/59 (incomplete)
ROLL 9 - Newsletters, 9/3/59 - 12/76
Ad-Mission, 9/3/59 - 2/72
Advertising Women Newsletter, 11/73-6/74
Ad-On, 7/74-6/76
Ad-Vance, 9/76 - 12/76
STATE HISTORICAL SOCIETY OF MISSOURI RESEARCH CENTER-ST. LOUIS
222 THOMAS JEFFERSON LIBRARY
UNIVERSITY OF MISSOURI-ST. LOUIS
ONE UNIVERSITY BOULEVARD
ST. LOUIS, MO 63121
(314) 516-5143