Associate Teaching Professor, Advertising, & Advising Coordinator
Dr. Kristy Tucciarone is Assistant Teaching Professor of Media Studies. Currently, she teaches the advertising curriculum and advises the student organization Ad Corps - A Student Chapter of the American Advertising Federation (AAF) - which is UMSL's advertising club. Prior to teaching in the Media Studies department she taught a variety of courses in the Department of Communication. Before beginning her teaching career Dr. Tucciarone was employed with an advertising and public relations agency and then by (at the time) the world's largest direct marketing agency. Some of her clients included Blue Cross Blue Shield of Florida, Chevys Mexican Restaurants, Crazy Fish, Office Depot, Privacy Guard, Maggie O' Brien's Restaurant and Pub, Montgomery Ward, Harry's Restaurant and Bar, Schneithorst's Restaurant, and Station Casino St. Charles.
In addition to teaching Dr. Tucciarone serves on the Board of Governors for AAF-Ad Club of St. Louis. The club's vision is to enhance the allure of St. Louis advertising as a product and a profession. She also serves as chair of college scholarships, co-chair of the ADDYs, which is toughest advertising competition in the world, and member of educational programs. Since 2007, UMSL advertising students were the recipients of 5 ADDYs (local), 25 Certificate of Excellence (local), and 2 Student Silver ADDY (district). Furthermore, 2 students were honored with $1,000 advertising scholarship and another student $500 scholarhship and another student $250 for an advertising competition. At the national advertising level, 3 students have been honored as the AAF-"Most Promising Minority Student" (2009, 2010, 2011). And another 25 students have been inducted into the only national advertising honor society - Alpha Delta Sigma (ADS).
Dr. Tucciarone's research focuses on the portrayals of higher education in film (university and community college), advertising's effect on search and college choice (university and community college), information sought by students on a college's web site during the search process, portrayals of the advertising industry in film and influence on career choice, influence of Mad Menand Trust Me on students' perception about course selection, major, and career, and influence of service-learning in an advertising course. Her research has been published in College Student Journal, College and University, The Community College Enterprise, The Journal of Advertising Education, and the Journal of Public Scholarship in Higher Education. In addition, she has presented scholarly works at the following conferences and webinar: American Educational Research Association (AERA), American Culture Association/Popular Culture Association (ACA/PCA), Association for the Study of Higher Education (ASHE), National Association of Student Personnel Administrators (NASPA), Missouri Academic Advising Association (MACADA), Midwest Popular Culture Association, and Innovative Educators: Best Practices in Recruitment and Marketing (webinar). Furthermore, Dr. Tucciarone serves as an ad hoc reviewer for the Journal of Advertising.
Dr. Kristy Tucciarone
University of Missouri-St.Louis
235 Art Administration Building