Department of Theatre, Dance and Media Studies

Kristy Tucciarone


Associate Teaching Professor, Advertising, & Advising Coordinator

Dr. Kristy Tucciarone is Associate Teaching Professor of Media Studies and Program Manager Certificate in Advertising. Currently, she teaches the advertising curriculum and advises the student organization Ad Core - A Student Chapter of the American Advertising Federation (AAF). Prior to teaching in the Media Studies department, she taught a variety of courses in the Department of Communication. Before beginning her teaching career, Dr. Tucciarone was employed with an advertising and public relations agency and the world's largest direct marketing agency (as recognized by Ad Week April 1996). Some of her clients included Blue Cross Blue Shield of Florida, Chevys Mexican Restaurants, Crazy Fish, Office Depot, Privacy Guard, Maggie O' Brien's Restaurant and Pub, Montgomery Ward, Harry's Restaurant and Bar, Schneithorst's Restaurant, and Station Casino St. Charles.

In addition to teaching, Dr. Tucciarone serves on the Board of Governors for AAF-Ad Club of St. Louis.  The club's vision is to enhance the allure of St. Louis advertising as a product and a profession.  She also serves as chair of college scholarships, co-chair of ADDYs, which is toughest advertising competition in the world, and member of educational programs. Since 2007, UMSL advertising students were the recipients of 5 ADDYs (local), 28 Certificate of Excellence (local), and 2 Student Silver ADDY (district). Furthermore, two students were honored with a $1,000 advertising scholarship, one student a $500 scholarship, and one student a $250 for an advertising competition. At the national advertising level, three students have been honored as the AAF "Most Promising Minority Student." Also, 31 students have been inducted into the only national advertising honor society - Alpha Delta Sigma (ADS).

Dr. Tucciarone's research focuses on the portrayals of higher education in film (university and community college), advertising's effect on search and college choice (university and community college), information sought by students on a college's web site during the search process, portrayals of the advertising industry in film and influence on career choice, influence of Mad Men and Trust Me on students' perception about course selection, major, and career, effect of service-learning in an advertising course, and Hollywood movies influence on international students to study abroad.  Her research has been published in College Student JournalCollege and UniversityThe Community College Enterprise, The Journal of Advertising Education, and the Journal of Public Scholarship in Higher Education.  In addition, she has presented scholarly works at the following conferences and webinar: American Educational Research Association (AERA), Association for the Study of Higher Education (ASHE), Midwest Popular Culture Association (PCA/ACA), Missouri Academic Advising Association (MACADA), National Association of Student Personnel Administrators (NASPA),and Innovative Educators: Best Practices in Recruitment and Marketing (webinar). Furthermore, Dr. Tucciarone serves as an ad hoc reviewer for the Journal of Advertising.

Dr. Tucciarone has been recognized for her contributions to the university, college, surrounding community as well as the advertising profession.  She has been honored: Emerson Excellence in Teaching Award, College of Fine Arts and Communication Faculty Excellence Award, UMSL Office of Student Life Faculty Advisor of the Year, North County Incorporated "Thirty Leaders In Their Thirties," and American Advertising Federation District 9 Faculty Advisor of the Year.


Dr. Kristy Tucciarone
University of Missouri-St.Louis
235 Art Administration Building
phone: 516-4853