Advertising students


Certificate Program in Advertising

A student may receive the Certificate in Advertising by completing 15 hours of selected course work and 3 hours of a practicum or an internship from the following list of courses. A GPA in courses for the certificate must be 2.0 or better, and nine of the 18 hours must be taken at UMSL. Courses may not be taken on a satisfactory/unsatisfactory basis.

The following course is required:
ST ART 2100 Advertising Art Fundamentals 3
Select 4 Courses from the following list of electives:
Introduction To Advertising
Advertising Copywriting
Creative Advertising
Introduction To Digital Multimedia Production
Promotion Essentials
Convergence and Digital Media
Current Issues in Advertising
Advertising and Social Media
Advertising Media Planning
Advertising Technique
Media Law And Regulation
Advanced Advertising Seminar
Field Experience in Advertising
Basic Marketing
Select one of the following: 3
Practicum In Advertising (Equals a minimum of 3 cr. hrs.) 1
Internship In Advertising (Equals a minimum of 3 cr. hrs.) 1
Total Hours 6