Department of Theatre, Dance and Media Studies

A student may receive the Certificate in Advertising by completing 15 hours of selected course work and 3 hours of a practicum or an internship from the following list of courses. A GPA in courses for the certificate must be 2.0 or better, and nine of the 18 hours must be taken at UMSL. Courses may not be taken on a satisfactory/unsatisfactory basis. Before you begin the course work, contact Dr. Kristy Tucciarone at 314-516-4853 or tucciaronek@umsl.edu.

When you have completed the requirements for the certificate, the coordinator will notify the university registrar and the college from which you will graduate. The Certificate in Advertising
will be noted on official transcripts and a certificate will be mailed to you. Students who have graduated before completing the Certificate in Advertising can still earn the certificate as well as have the certificate noted on official transcripts and receive a certificate in the mail.

If students do have a selected major such as Business, Marketing, Communication, Graphic design and/or English, they may choose to compliment their study and career outlook. 

MEDIA ST 1100, Introduction to Advertising (3)

MEDIA ST 2080, Advertising Copywriting (3)

MEDIA ST 2090, Creative Advertising (3)

MEDIA ST 2211, Introduction to Digital Multimedia Production (3)

MEDIA ST 2220, Promotion Essentials (3)

MEDIA ST 2222, Convergence and Digital Media (3)

MEDIA ST 3025, Current Issues in Advertising (3)

MEDIA ST 3030, Advertising and Social Media (3)

MEDIA ST 3334, Media Planning (3)

MEDIA ST 3338, Advertising Techniques (3)

 MEDIA ST 3355, Media Law and Regulation

 MEDIA ST 3500, Advanced Advertising Seminar (3)

 MKTG 3700, Basic Marketing (3)

MEDIA ST 1195, 150-hour Practicum* (Equals a minimum of 3 cr. hrs.)

 MEDIA ST 3395, 150-hour Internship* (Equals a minimum of 3 cr. hrs.)

*NOTE: Students may take MEDIA 1195 OR MEDIA 3395, but they must take either 150 hours of Practicum or 150 hours of Internship. Practicums or Internships must be arranged in advance and are required for all students.

Students must notify Dr. Tucciarone of their graduation date in order for name to appear in the Commencement Book. Notification months November 1st, April 1st, and July 1st