University of Missouri-St. Louis

Social Networking 101: The Fundamentals of Facebook, LinkedIn and Twitter

Twitter

http://www.twitter.com

  • User Guides
    . Getting Started
    . help page
    . YouTube Training Video I and Training Video II
    . Wikipedia: Twitter
  • Social network and "microblogging" started in 2006
    . Identified as the third most used social network service
  • Terms
    . Tweet: to send a message
    . Follow: receive a message each time the person updates
        You can control if and how you receive messages from everyone or from specific people
        You can set to mobile phone if you wish
    . "Microblogging": because you are limited to 140 characters
    . Hashtag (#): designate messages that are related, such as an event, a group of people; it is a way to create groupings
        Before using, search to see if someone else is using it
        You can search for popular hashtags or the meaning of specific hashtags at http://thebounder.co.uk/tagref/, http://tagal.us and http://whatthetrend.com
        An article on How to use Hashtags
        Sites such as hashtags.org provides real time monitoring of topics
    . @ messages: a link to that twitter home page
    . Retweet: reposting a tweet while giving credit to the original tweeter
    . DM: a direct message to a specific user; that user must be following your tweets
    . Tweetup: create an event (see, for example, http://twtvite.com.
    . Fail Whale: Twitter experiences an outage
                   Twitter's Fail Whale
    . If you receive spam, send a message to @spam
  • Reasons
    . meet people
    . learn about interesting people
    . find people: by name, by email or by brand
    . find people on other networks
    . check out the "suggested users" tab (by topic)
  • UMSL on Twitter
    . UMSL
    . Libraries
    . Athletics
    . Student Life
    . College of Business Administration
    . Continuing Education
    . Non-Profit Program
    . Optometry
    . Public Policy Program
    . Bookstore
    . Golf
  • Notable Uses
    . The 2008 Presidential election
    . The 2009 Republican ethics lapse: the Republican Party in Connecticut set up fake Twitter accounts in the names of 33 Democratic members of the state legislature and sent out messages
    . Arrest of Daniel Knight Hayden who sent out tweets about violence at a teabag protest in Oklahoma
    . 2007 California fires: those using Twitter kept their followers (who were often friends and neighbors) informed of their whereabouts and of the location of various fires minute by minute
    . 2008 Mumbai attacks: eyewitness accounts; list of dead and injured; vital information such as emergency phone numbers and the location of hospitals needing blood donations
    . February 2009 Victoria bushfires in Australia: used to send out alerts
    . 2009 health departments: H1N1 alerts
    . 2009 Iranian Elections: rallying tool and way of communicating with outside world
    . 2009 Brazilian Supreme Federal Court: posts daily planner of the ministers and important decisions
    . 2010 Resignation by Sun's CEO: Financial crisis/Stalled too many customers/CEO no more
    . Gangs using Facebook, Twitter more often
    . UK criminal who taunted police arrested
  • How to shorten a message
    . use characters instead of words:
    .     "+" instead of "and"
    .     "2" instead of two, too or to
    . avoid punctuation
    . use abbreviations
    . Need help? Helpful sites make suggestions on how to shorten message
    . Using links? There are services which help you shorten the links
    .     bit.ly -- shortens links to share; user can track views
    .     is.gd -- shortens links to share; no tracking ability
    .     twi.bz -- shortens links to share; allows some domain information in new URL
  • Searches can be done at http://search.twitter.com
    . quotes around phrases for "and"
    . to avoid a term use "-"
    . for either of terms, use "or"
    . Advanced search is available at http://search.twitter.com/advanced
  • Tracking trends:
    . http://whatthetrend.com
    . http://twitscoop.com
    . http://twopular.com (for a specific time period)
    . follow @tweetingtrends
  • Whom Should you Follow
    . http://mrtweet.net recommendations based on your specific activity
    . http://whoshouldifollow.com recommendations based on your specific activity
    . http://wefollow.com
    . http://twellow.com
    . http://trackingtwitter.com -- listing of the top media, entertainment, and consumer product feeds
    . http://twibs.com -- businesses on twitter
    . http://exectweets.com -- business executives who tweet
    . http://yammer.com -- people in your organization
    . http://presentlyapp.com -- enterprise collaboration
  • Why Tweet?
    . Drive people to your blog or webpage by providing context for it
    . Publish a short story, article or a book by posting one line each day
        @Genny_Spencer: diary of an Illinois farm girl
    . Fundraising campaigns for not for profit organizations (e.g., Haiti)
    . Boost your professional reputation
        Of course that means you must post interesting material that is well written and must post regularly on a specific topic
  • Is this technology sustainable? Check out Gartner's Hype Cycle They say:
    Microblogging. Microblogging, in general, and Twitter, in particular, have exploded in popularity during 2009 to the extent that the inevitable disillusionment around "channel pollution" is beginning. As microblogging becomes a standard feature in enterprise social software platforms, it is earning its place alongside other channels (for example, e-mail, blogging and wikis), enabling new kinds of fast, witty, easy-to-assimilate exchanges.
     

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    Page Owner: Professor Vicki Sauter (Vicki.Sauter@umsl.edu)

    Vicki L. Sauter. All rights Reserved.