Decision Support Systems For Business Intelligence
    by Vicki L. Sauter

 
 
Design Insights: Criteria
The famous scientist and Nobel laureate Albert Einstein once said, “Not everything that can be counted counts, and not everything that counts can be counted.” The same is true when you look at analytical support for business intelligence. According to Buzz Bissinger’s book Three Nights in August, Tony LaRussa, the manager for the St. Louis Cardinals, uses a combination of analytics and intuition to make decisions. LaRussa is quoted in the book as saying he does not rely completely on analytics because “there is no way to quantify desire.”
 

   Page Owner: Professor Sauter (Vicki.Sauter AT umsl.edu)