A report prepared by:
Group C
Chris Copeland
Chander Mohan
Surat Sinkijcharoenchai
Vehix.com launched in 1996 as an automotive portal designed to facilitate
the research and purchase processes for consumers. Vehix provides objective
third-party information along with best-in-class research tools. Truly a
one-stop shopping experience, Vehix.com allows customers to:
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The main page of vehix.com is as shown above. The interface is very
attractive and user friendly.
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Car buying has always felt like a blind negotiation. The salesperson controls all the relevant information: what cars are in inventory; how much each package of options costs; and, of course, the true cost of the vehicle (not the sticker price, which is the obvious starting point for haggling). Even business people accustomed to negotiating with vendors find themselves at a disadvantage. Systems like vehix.com change the equation, giving the customer much-needed leverage in the bargaining process. It helps customers narrow their vehicle choices, explore the cost of adding desired options (such as kid-friendly leather seats), and obtain a price quote that can help them shave dollars off the sticker price. It's not only customers who benefit at the end of day. Imagine the burden of the dealers in the absense of vehix like systems. Questions like: What if I do this? How much is it going to cost me? What's so special about this type of car? are very common and how many salespeople are needed to answer all these questions? |
The system supports almost all kinds of vehicle buying/selling decisions. For example
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From a management angle, traditional car buying or selling involves a number of steps. The time spent between customer's decision making and buying varies from days to months. The reasons for this are inadequate information available and increasing number of options for customers. Who pays the cost for this time loss? The answer is: both dealers and customers. If a customer is convinced, the dealer has made a sale. If not then the dealer's resources are wasted. Now imagine the presence of a vehix like system in which a customer will go to the dealer after obtaining all the knowledge about his vehicle. The customer will only ask for the specific vehicle with already selected features and a known price. Even better, it is possible that the customer will have already communicated with the dealer via e-mails and phone calls and will only go to pick up his vehicle. Now also imagine a salesperson's job. He is a skilled person who claims to posseses knowledge about all the models, makes, features, etc. With vehix providing all the knowledge to customers,. dealers do not need highly skilled sales professionals. Also they need less number of employees. This reduces their cost. |
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A Report on www.vehix.com prepared by
Chris Copeland, Chander Mohan, and Surat Sinkijcharoenchai
Group C - MIS 6833 Decision Support System
College of Business Administration
University of Missouri - St. Louis