Data

What are data?

Data are anything fed into computer models and used by decision makers to evaluate alternative actions, whether numbers,words, pictures, videos or experiences.

Data are valuable to the decision maker

Data are stored in the correct way

Challenge is to protect the decision maker from too much data!

What is information?

Information is acquired data or processed data

Includes what the decision maker should want using standard guidelines for considering applicatiosn

Includes what the decision maker believe they want

Includes a realistic approach

Gartner's 2006 value model

How do we know if information is valuable?

Look at Characteristics of Useful Information

From where do data come?

Operational data (transaction processing systems)

Internal data (enterprise-wide data that are collected separately from TPS)

External data

     Public data

     Purchased data

     Web-based data

     RSS Feeds

     Emails

     Instant Messenger conversations

Private data

     Rules of Thumb

     Past decision data

     Political Information

     Impressions

The problem:

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Page Owner: Professor Sauter (Vicki.Sauter@umsl.edu)

© Vicki L. Sauter. All Rights Reserved.