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Answer each question clearly and neatly. Type (wordprocess) the answer to each question. Answers to individual questions may be no more than 2 pages each, double spaced with 1" margins. If I cannot read your answer or understand your grammar, or if you provide multiple answers, the answer will be wrong.
You may have notes, books or other reference materials that you desire. However, you must do the exam alone. This exam is due at the beginning of class on Monday, October 30. Turn in hard copy of the exam -- do not email the exam to me.
Each question is worth 25 points.
1. Consider the arguments proposed by Carr in his Harvard Business Review (available on mygateway) article and his followup article linked from the current page, the responses (some on mygateway, some on the current page). Consider Carr's main arguments and discuss why you agree or disagree with them in terms of the industry for which you are blogging. Be as specific as possible in your arguments.
2. Imagine you have been just consulted by the realtor "BestHousing in MO". This realtor wants to provide its clients with information about the neighborhoods where it sells houses. For example, they would like to be able to tell their clients the type of people who live in a neighborhood - income level, location of employment, etc. Moreover, they would also (if possible) like to be able to tell their clients how much street noise there is, how happy people are who live there, etc. At the moment, the realtor does not posses any of this information. You are to give advice to the realtor on how the web might help them meet their goals. Be sure to include Web 2.0 tools in your response. Justify your answer and provide a balanced view of costs and benefits.
3. Suppose you were in charge of the data warehouse project at your company. The company has decided that it will maintain information about customers, including their purchasing behavior and any other information you can collect about them from other sources, in the data warehouse. Provide a two-page memo that outlines the advantages and disadvantages of such a plan. You may select a real or imagined company to answer this question, but you must specify what that company is.
4. Discuss "Net-Neutrality" from both a technical and a managerial perspective. This means explain it in terms of the internet operations (backbone, transport, etc.) and its impact on business and consumers. What changes in the Internet do you forsee with both net-neutrality and net-non-neutrality?
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