School of Professional and Continuing Studies

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Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.

Mobile Marketing Course (14 hours)

September 13 & 20, 2014 | Register | Inquire

Instructor: Angelo Biasi

This class is being taught online synchronously.

Gain a comprehensive understanding of mobile marketing and learn how to construct a mobile marketing campaign. Specific attention will be drawn to mobile marketing tactics SMS/Text Messaging, Mobile Web and Mobile Applications. In addition, a review of the fundamentals of marketing and specifically, mobile marketing planning will provide a basis for campaign strategy, execution, return and accountability. Students will be asked to develop a mobile marketing brief and execute a "hands-on" mobile marketing campaign using mobile web optimization and/or mobile application technologies.

Part of the class will be taught over a new cutting edge mobile delivery system.

NOTE: This class is being taught online synchronously. The class will also be streamed live on the UMSL campus for those students either lacking a high speed connection or wanting a more formal setting. Program Director Perry Drake will initiate the class live. Any concerns about this class please do not hesitate to inquire.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.