Integrate Quantitative and Qualitative Tools
Martinich introduces quantitative methods as tools to be used in the decision making process, not
as ends in themselves. He blends in-depth coverage of quantitative methods with engaging
qualitative topics, illustrating the logic of modeling with meaningful examples.
Overcome Math Anxiety
Many students fear they lack the quantitative skills needed to analyze a situation or problem,
identify what information is known, structure the problem, identify what needs to be determined
and select a method for finding the solution. Martinich focuses on the thought process of how to
approach the problems, making mathematical steps more inducive and comprehensible.
You can select the degree of mathematical content to meet the needs of your students, form those
with only a basic algebra and statistics background to those with strong mathematical skills.
Students form all disciplines will get the level of coverage they need when they need it.