Course Overview

Why General Managers Need To Understand Information Technology

Magnitude of the dollars spent on IT

If general managers are involved in IT, IT enables business initiatives such as:

If general managers are not involved in IT, a number of problems emerge:

Magnitude of the Dollars Spent on IT

On average, a company's annual IT operating budget represents 5% of revenues

On average, capital IT assets are worth about twice the IT operating budget

IT Operating Budgets

How much do organizations spend on IT? What are the major IT cost drivers?
IT Salary & Wages: 45%
Hardware: 25%
Software: 20%
Administration: 10%

What industries have the largest and smallest % of IT budgets?

What are some possible explanations for these differences?

Percentage of Revenue Spent on IT by Industry

INDUSTRY % REVENUE SPENT ON I.T.
Aerospace4.76
Airlines11.53
Automotive 3.6
Banks 4.18
Beverages 1.01
Broadcasting 4.54
Chemicals 4.18
Financial Services 3.60
Hotels 4.61
Food Processing 1.80
Government Agencies 9.01
Manufacturing 4.90
Medical Institutions 1.00
Natural Resources 1.87
Nonprofit Organizations 8.00
Paper & Forest Products 1.80
Pharmaceuticals 4.40
Publishing 4.54
Railroads 9.15
Retail (non food) 8.00
Steel Producers 3.39
Transportation/Trucking 9.01
Universities 7.93
Utilities 3.53

Ensuring Value for IT Spend

General Managers must manage IT to ensure value for money by developing the following IT competencies:

Business runs on information, information runs on IT

Examples of IT-Enabled Business Initiatives

IT Can be Used to Create a Competitive Advantage:

Re-design Business Processes:

Purchase Order

Receipt Invoice

Global Expansion:

Examples of Business Consequences of IT Failure

Information Technology is too important to leave to the technologists!