Course Overview

Why General Managers Need
To Understand Information Technology
Magnitude of the dollars spent on IT
If general managers are involved in IT, IT enables business initiatives such as:
- Gaining a Competitive Advantage
- Re-designing Business Processes
- Expanding Markets
If general managers are not involved in IT, a number of problems emerge:
- Dollars wasted on IT
- In the extreme, businesses can fail.
Magnitude of the Dollars Spent on IT
On average, a company's annual IT operating budget represents 5% of revenues
- $1 billion company, on average spends $50 million per year on IT
On average, capital IT assets are worth about twice the IT operating budget
- $1 billion company typically carries $100 million in IT assets
- Capital investments in IT are 40% of most large company's capital investments
IT Operating Budgets
How much do organizations spend on IT?
What are the major IT cost drivers?
IT Salary & Wages: | 45% |
Hardware: | 25% |
Software: | 20% |
Administration: | 10% |
What industries have the largest and smallest % of IT budgets?
What are some possible explanations for these differences?
Percentage of Revenue Spent on IT by Industry
INDUSTRY | % REVENUE SPENT ON I.T. |
Aerospace | 4.76 |
Airlines | 11.53 |
Automotive | 3.6 |
Banks | 4.18 |
Beverages | 1.01 |
Broadcasting | 4.54 |
Chemicals | 4.18 |
Financial Services | 3.60 |
Hotels | 4.61 |
Food Processing | 1.80 |
Government Agencies | 9.01 |
Manufacturing | 4.90 |
Medical Institutions | 1.00 |
Natural Resources | 1.87 |
Nonprofit Organizations | 8.00 |
Paper & Forest Products | 1.80 |
Pharmaceuticals | 4.40 |
Publishing | 4.54 |
Railroads | 9.15 |
Retail (non food) | 8.00 |
Steel Producers | 3.39 |
Transportation/Trucking | 9.01 |
Universities | 7.93 |
Utilities | 3.53 |
Ensuring Value for IT Spend
General Managers must manage IT to ensure value for money by developing the following IT competencies:
- Understanding capability of IT
- Setting business and IT vision
- Designing IT architecture
- Delivering IT products and services
Business runs on information, information runs on IT
Examples of IT-Enabled Business Initiatives
IT Can be Used to Create a Competitive Advantage:
- IT can differentiate a product or service (Federal Express vs. Post Office)
- IT can shorten product development/delivery time (CAD/CAM)
- Create new IT-based products and services (Frequent Flyer; America Airline's SABRE)
- Improve customer service before, during, after, sale.
Re-design Business Processes:
Purchase Order
Receipt Invoice
- Walmart: Eliminated purchase order
- Ford: Eliminated the invoice
Global Expansion:
- Marriot: Global customer database
- Amazon: Use of the Internet for world-wide reach
Examples of Business Consequences of IT Failure
- Branson Airlines
- Banca di Roma
Information Technology is too important to leave to the technologists!