Change from tradition to rationality as a dominant
mode of human thought.
Deliberate, matter of fact calculation of the most efficient means to
accomplish any particular goal.
Sediments and beliefs about the world that are passed on
intergenerationally. Action reflects what has always been done.
- Traditional: Do it because it's good to do. Learning for learning's sake. (B.A.)
- Rationality: Do it because it can lead to a high paying job. (B.S.)
- Traditional: Guild, Craftsman.
- Rationality: Assembly line. (Scientific Management)
Rationalization shapes entire Society:
- Formal Institutions: Organization==> Bureaucracy
- Personal Discipline (Protestant Ethic/Work Ethic)
- Awareness of time ("Time is money")
- Technical Competence (Merit- what you do versus who you are)
- Impersonality (interaction formalized and distanced)(1)
to the Lecture
Owner: Robert O. Keel email@example.com
Credits for this Page of Notes
See also: John Macionis, Sociology, 6th ed., Prentice
Hall, 1997, pages 110-115; and George Ritzer, Classical Sociological Theory,
McGraw-Hill, 1992, Chapter 7.
Sunday, August 18, 2002 1:22 PM