Merton: "Research and Sociological Theory," ASR, 1948
Focus on the Reflexive relationship:
Theory directs research
Theory focuses our attention on particular variables
Theory seeks to expain relationships observed in a meaningful way
AND, Research methodology informs and modifies theory through=>
Chance, Serendipity-- unanticipated datum: New Theory. Social perception
and Social Reality: Structure of Community in "Crafttown." Becker and marijuana
smokers: motives for marijuana use develop through interaction, rather than
being "cause" of behavior.
New data-- Rethink old theory: Whyte: "Street Corner Society" --Differential
organization versus Disorganization. Recent increases in marijuana use and
Social Inoculation Theory
New Methods: New theoretical Foci: Bio-Social Theory: Lead and Juvenile
delinquency.
Clarify Concepts: Self and Roles- Role taking, Role Making and Role Conflict.