from
Rick Altman, Film/Genre (BFI, 1999), 38-39.
If genre theory as currently practised were conceived as a game, then a list of the rules
according to which that game is played might begin as follows:
1. From
industry or critical sources, glean the existence of a genre.
2. Analysing the characteristics of the films most often identified with the genre, establish a
description of the genre.
3. Scouring filmographies,
compile a full listing of films that share enough generic traits to be
identified as belonging to the genre.
4. On
this basis, begin analysis of the genre.
This game might well be called
the 'Critic's Game', to stress its retrospective nature. Fundamentally
synchronic in nature, the Critic's Game is diametrically opposed to the
entirely prospective 'Producer's Game', which has quite different rules:
1. From
box-office information, identify a successful film.
2. Analyse
the film in order to discover what made it successful.
3. Make another film stressing
the assumed formula for success.
4. Check box-office information
on the new film and reassess the success formula accordingly.
5. Use the revised formula as a
basis for another film.
6. Continue the process
indefinitely.
Critics never tire of explaining
how Hollywood used generic formulas in order to assure production simplicity,
standardization and economy. Yet, curiously, they always seem to prefer the
Critic's Game to an approach that would deal directly with production
decisions. In this section I propose to play a version of the Producer's Game.
Instead of looking backward to constitute the corpus of a genre that didn't
establish itself firmly until the late 30s, I propose to start with a
successful 1929 film and from there to trace producer decisions until the genre
is fully recognized.