(VITA)

Associate Professor of Marketing

School of Business Administration

University of Missouri-St. Louis

St. Louis, MO 63121-4499

(314) 516-5832 (work); (314) 837-8757 (home)

E-mail - smtelli@umslmva.umsl.edu

EDUCATION

1991 D.B.A., in Marketing - Mississippi State University

Dissertation: "External Search Effort: An Investigation Across Several Professional Service Categories"

1980 M.B.A., University of Mississippi; Emphasis in Marketing

1979 B.B.A., University of Mississippi; Major in Marketing

ACADEMIC EXPERIENCE

1998-present: Associate Professor of Marketing, School of Business Administration, University of Missouri - St. Louis, St. Louis, MO

1991-1998: Assistant Professor of Marketing, School of Business Administration, University of Missouri - St. Louis, St. Louis, MO

1990-1991: Instructor, School of Business Admin., University of Missouri - St. Louis, St. Louis, MO

1987-1990: Graduate Teaching Assistant, Marketing, School of Business and Industry, Mississippi State University, Mississippi State, MS

1985-1987: Mathematics Instructor, Department of Freshmen Studies, Rust College, Holly Springs, MS

COURSES TAUGHT

Marketing Research, Consumer Behavior, Advertising, Promotion Management, Principles of Marketing,

Kamins, Michael, Frank Alpert, and Michael T. Elliott (forthcoming), "The Independent and Interactive Effects of Exposure Sequence, Labeling, and Product Trial on Consumer Evaluation of a Pioneer Brand" Journal of Consumer Psychology.

Paul S. Speck and Michael T. Elliott (1997) "Predictors of Advertising Avoidance in Print and Broadcast Media," Journal of Advertising, 26(3), 61-76.

Paul S. Speck and Michael T. Elliott (1997) "The Antecedents and Consequences of Perceived Advertising Clutter,"Journal of Current Issues and Research in Advertising, 19(2), 39-54.

Paul S. Speck, Michael T. Elliott and Frank Alpert (1997), "The Relationship of Beliefs and Exposure to General Perceptions of Infomercials," Journal of Current Issues and Research in Advertising, 19 (1), 51-65.

Elliott, Michael T. and Pamela Lockard (1996), "An Analysis of the Information Content in Infomercial Programs," Journal of Direct Marketing, 10 (2), 44-55.

Elliott, Michael T. and Paul S. Speck (1995), "Antecedents and Consequences of Infomercial Viewership," Journal of Direct Marketing, 9 (2), 39-51.

Elliott, Michael T. (1995), "Differences in the Portrayal of Blacks: A Content Analysis of General Media Versus Culturally -Targeted Television Advertisements," Journal of Current Issues and Research in Advertising, 17 (1), 1-12.

Elliott, Michael T. (1994), "An Investigation of Consumer Information Search for Professional Services," Journal of Marketing Management, 4 (2), 8-22.

Alpert, Frank, Beth Wilson, and Michael T. Elliott (1993), "Price Signaling: Does It Ever Work?" Journal of Consumer Marketing, 10 (4), 4-14.

Mano, Haim and Michael T. Elliott (1997), "Smart Shopping: The Origins and Consequences of Price Savings," in Advances in Consumer Research, Merrie Brooks and Debbie MacInnis, editors, Provo: UT: Association for Consumer Research, pp. 504-510.

Elliott, Michael T. (1996), "Marketing Research Certificate Programs: Enhancing the MBA Curriculum" in Midwest Marketing Association Proceedings, E. Wayne Chandler and Ronald D. Taylor, editors, Eastern Illinois Univ: Midwest Marketing Association, 151-158. [Received Best Paper Award- Education Track]

Elliott, Michael T. and Anne E. Warfield (1992), "Do Market Mavens Categorize Brands Differently?" in Advances in Consumer Research, Michael Rothchild, editor, Provo: UT: Association for Consumer Research, pp. 202-208.

LeFluer, Elizabeth, Danny R. Arnold and Michael T. Elliott (1990), "Expectancy Theory as a Framework for Analyzing Channel Relationships: Similarities and Differences Between Franchised and Independent Retailers," in Franchising: Evolution in the Midst of Change, Robert A. Robicheaux, editor, Scottsdale, AZ: Society of Franchising, pp. 86-103.

Elliott, Michael T. (1988), "A Review and Analysis of the Retail Store Image Construct," in Strategic Issues in a Dynamic Marketing Environment, John H. Summey and Paul J. Hensel, editors, Carbondale, IL: Southern Marketing Association, pp. 296-300.

Elliott, Michael T. (1988), "The Impact of Unique Service Factors on the Diffusion of Service Innovations," in Strategic Issues in a Dynamic Marketing Environment, John H. Summey and Paul J. Hensel, editors, Carbondale, IL: Southern Marketing Association, pp. 407-410.

RESEARCH IN PROGRESS

The Effects of Clutter and Communication Problems on Consumer Responses to Magazine Advertising (current status: data collection)

Competitive Clutter in Magazine Advertising (current status: data collection)

PAPERS PRESENTED AT SCHOLARLY MEETINGS

"Marketing Research Certificate Programs: Enhancing the MBA Curriculum" at Midwest Marketing Association (Chicago, Ill., March 1996)

"The Effect of Prior Exposure on Perceptions of Infomercials," American Academy of Advertising (Norfolk, VA 1995) and UM-St. Louis Interdiscipinary Seminar Series (Nov. 1996)

"Do Market Mavens Categorize Brands Differently?" at Association for Consumer Research, (Vancouver, Canada, October 1992) and UM-St. Louis Interdiscipinary Seminar Series (Sept. 1996)

"Use of Expert Systems in Strategic Pricing Decisions," Southwestern Marketing Association Conference (New Orleans, LA, April, 1989).

"A Review and Analysis of the Retail Store Image Construct," at Southern Marketing Association (Atlanta, GA, Nov. 1988) .

"The Impact of Unique Service Factors on the Diffusion of Service Innovations," Southern Marketing Association (Atlanta, GA, Nov. 1988)

RESEARCH HONORS, GRANTS, AND AWARDS

1996- Received "Best Paper Award" for manuscript entitled "Marketing Research Certificate Programs: Enhancing the MBA Curriculum at the Midwest Marketing Association Conference

1995- Yellow Pages Publishing Association, Troy, MI- received $3000 to conduct study on how advertising clutter affects consumer attitudes and usage of the yellow pages medium.

1995 - American Telemarketing Association, Boston, MA - received $3,000 during Fall semester 1995 to investigate consumers perception of inbound and outbound telecommunications and the role communication processes play in shaping these perceptions

1990 – member of Alpha Mu Alpha (honorary)

1987-1990 – received fellowship for doctoral study from United Negro College Fund.

REFEREEING

Reviewer            1990 and 1991 Southern Marketing Association Conference

                        1993 Atlantic Marketing Conference

                        1995 Midwest Marketing Association

Editorial Board    Psychology and Marketing 1995-Present

1991 - Consultant for Public Policy Research Center, UM-St. Louis (St. Louis, MO). Assisted in the selection and analysis of geographic area predictors and survey results aimed to assist the Voluntary Interdistrict Coordinating Council (St. Louis, MO) in improving the effectiveness of recruitment of students into the magnet school program.