Alice Hall serves as Interim Chairperson and Graduate Program Director for the Department of Communication and Media. Her research focuses on the selection and interpretation of entertainment media.  She is interested in how audiences make sense of mediated stories and in how these interpretive processes affect the stories’ influence on the audiences’ views of the world. She has studied perceptions of reality programs, how audiences evaluate the realism of fictional media, and the factors that contribute to audiences’ involvement in stories. Her work has been published in leading journals, including the Journal of Communication, Media Psychology, and the Journal of Broadcasting and Electronic Media.  Dr. Hall’s teaching focuses on mass communication theory. 


PhD, University of Pennsylvania

M.A., University of Pennsylvania

Courses Taught:

COMM 1050: Introduction to Mass Communication

COMM 3352: Mass Communication in Society

COMM 6700: Seminar in Mass Communication

COMM 6750: Media Reception Processes


Example Publications:

Hall, A. (2015). Entertainment-oriented gratifications of sports media: The role of athlete affinity, sport involvement, suspense, and game outcome. Journal of Broadcasting and Electronic Media, 35, 259-277. DOI: 10.1080/08838151.2015.1029124 

Zwarun, L., & Hall, A. (2014). What's going on?: Age distraction and multitasking during online survey taking. Computers and Human Behavior, 41, 236-244. DOI: 10.1016/j.chb.2014.09.041

Zwarun, L., & Hall, A. (2012). Narrative persuasion in short fantastical online films. Media Psychology, 15, 327-355.

Hall, A., & Zwarun, L. (2012). Challenging entertainment: Enjoyment, transportation, and need for cognition in relation to online fiction films. Mass Communication and Society, 15, 384-406.

Hall, A., & Bracken, C. C. (2011). “I Really Liked That Movie”: Testing the Relationship between Trait Empathy, Transportation, Perceived Realism, and Movie Enjoyment. Journal of Media Psychology: Theories, Methods, and Applications, 23, 90-99.

Hall, A. (2009). Realism and reality TV.  In R. L. Nabi & M. B. Oliver (Eds.), The SAGE handbook of media processes and effects (pp. 423-438). Thousand Oaks, CA: Sage. 

Hall, A. (2009). Perceptions of the authenticity of reality programs and their relationships to audience involvement, enjoyment, and perceived learning. Journal of Broadcasting and Electronic Media, 53, 515-531.

Hall, A. (2003). Reading realism: Audiences’ perceptions of the realism of mass media texts. Journal of Communication, 53, 624-641.


Contact Information:

Office: 572 Lucas Hall

Phone: 314 516-6662

Email: halla@umsl.edu