Alice Hall’s research focuses on the selection and interpretation of entertainment media. She is interested in how audiences make sense of mediated stories and in how these interpretive processes affect the stories’ influence on the audiences’ views of the world. She has studied perceptions of reality programs, how audiences evaluate the realism of fictional media, and the factors that contribute to audiences’ involvement in stories. Her work has been published in leading journals, including the Journal of Communication, Media Psychology, and the Journal of Broadcasting and Electronic Media. Dr. Hall’s teaching focuses on Mass Communication Theory. She also serves as the Graduate Program Director.
PhD, University of Pennsylvania
M.A., University of Pennsylvania
COMM 1050: Introduction to Mass Communication
COMM 3332: Mass Communication in Society
COMM 6700: Seminar in Mass Communication
COMM 6750: Media Reception Processes
Zwarun, L., & Hall, A. (2012). Narrative persuasion in short fantastical online films. Media Psychology, 15, 327-355.
Hall, A., & Zwarun, L. (2012). Challenging entertainment: Enjoyment, transportation, and need for cognition in relation to online fiction films. Mass Communication and Society, 15, 384-406.
Hall, A., & Bracken, C. C. (2011). “I Really Liked That Movie”: Testing the Relationship between Trait Empathy, Transportation, Perceived Realism, and Movie Enjoyment. Journal of Media Psychology: Theories, Methods, and Applications, 23, 90-99.
Hall, A. (2009). Realism and reality TV. In R. L. Nabi & M. B. Oliver (Eds.), The SAGE handbook of media processes and effects (pp. 423-438). Thousand Oaks, CA: Sage.
Hall, A. (2009). Perceptions of the authenticity of reality programs and their relationships to audience involvement, enjoyment, and perceived learning. Journal of Broadcasting and Electronic Media, 53, 515-531.
Hall, A. (2003). Reading realism: Audiences’ perceptions of the realism of mass media texts. Journal of Communication, 53, 624-641.
Office: 572 Lucas Hall
Phone: 314 516-6662