CHAPTER 11
INTRO-BASIC PRODUCT.......PG.COM
Product Positioning
Video Case ...Diet Coke
BRANDING & PACKAGING

CHAPTER 12 -H & R BLOCK VS VITA @ UMSL

CHAPTER 13
PRODUCT FAILURE
NEW PRODUCT PLANNING PROCESS
GROWING PRODUCTS
PRODUCT DELETIONS

REVIEW QUESTIONS....CHAPTERS 9-12
READING THRU CHAPTER 16

EXAM TWO............................. JUNE 2nd
EXAM THREE-.........................JUNE 5th

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