Course Documents -> STRATEGIC PLANNING........ THE GOOD THE BAD AND Z UGLY
Chapter 3 Developing and Enacting Strategic Marketing Plans Here, we first differentiate between strategic business plans and strategic marketing plans, and present the total quality approach to planning. Next, we examine different kinds of strategic plans and the relationships between marketing and other functional areas. We then present the steps in the strategic planning process. A sample outline for a strategic marketing plan is presented and the actual strategic marketing plan of a small firm is highlighted

WALMART- THE WORLDS LARGEST INCLUDED IN CLASS LECTURE POWER POINTS